YOUR DATA IS THE KEY TO

AI & Data Intelligence for Scholarly & Professional Publishers

NEW: The Optimist's Guide to AI + Publishing ➜

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SCHOLARLY & PROFESSIONAL PUBLISHERS CHOOSE HUM

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AI & Data Intelligence for
Scholarly Publishers

Hum helps forward-thinking scholarly and professional publishers build a strong first-party data strategy and deliver exceptional digital experiences.

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Identify Anonymous Readers

Hum combines identity signals to create 360° user profiles of every reader, author, and librarian. Get the full picture of how every audience member is engaging with you.

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Build Segments for Key Audiences

Create segments based on complete demographic and behavioral data. Spot trends in how readers are engaging, and deploy marketing campaigns that get results.

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Personalize Content & Marketing

Suggest the most relevant content based on topic interest & past engagement. Hum predicts what readers want next and makes it simple to launch personalization within journals, websites, events, education & email.

Don't Just Access Your Data -
Act on Your Data

Hum gives you one place to collect, connect, and activate your first-party publishing data across all the tools you use to power audience-first experiences.

Explore how scholarly publishers are using Hum to drive results:

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PERSONALIZE ADS & INCREASE INVENTORY

Deliver more effective in-platform advertising, increase visibility of sponsored content, and report the data that advertisers want to see.

✓ Build hyper-targeted segments for the high-value audiences advertisers want to reach.

✓ Tag content using Natural Language Processing, creating new inventory across all of your digital properties

✓ Deliver rich engagement reports to sponsors & advertisers

to your destination

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to your destination

INCREASE OA & INSTITUTIONAL REVENUES

Arm your sales teams with first-party data on usage, engagement, & content consumption - so you can approach libraries & institutions with insights that defend renewals and drive sales.

✓ Match individual user behavior to institutions

✓ See reporting broken down by topic, journal, or property to hone your sales pitch

✓ Combine author and reader insights to support read and publish deals

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to your destination

RECRUIT AUTHORS & REVIEWERS

Determine top author/reviewer candidates, target those with a high likelihood to submit/review, and deliver personalized attention to keep existing authors engaged.

✓ Identify and match the common traits & behaviors of ideal authors/reviewers

✓ Nurture individuals and segments on- and off-platform, with specific messages, offers, and content marketing

✓ Support specialist OA reporting, including personalized delivery of private article-;evel metrics

DISCOVER MORE PUBLISHER USE CASES ➜

✔ Simple Dashboard, Powerful Results

There's no need for a data scientist. Hum makes it easy to see the audience insights and content intelligence you need to make decisions driven by first-party data.

✔ Content is a First-Class Artifact

Content is your bread and butter, so we've made it ours, too. Hum's content intelligence capabilities covers scholarly and grey lit content; abstracts, articles, reports, video, webinars, and everything in between.

SSP used data to engage 1,700+ Scholarly Kitchen readers

SEE HOW THEY DID IT ➜