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POWERING INDUSTRY LEADERS

MEET HUM CDP

All Your Data In One Place

Hum is the customer data platform for content-driven organizations.

Scholarly and professional publishers, media organizations, and associations use Hum to collect, connect, and act on their first-party data.

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Get a 360° view of every reader, author, or member of  your audience.

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NEW

Alchemist

Meet the AI Engine making it even simpler to find meaning in your Hum data.

Alchemist uses AI to understand and process your data into valuable insights, recommendations, and actions.

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Home: Our Technology

USE CASES

Discover Use Cases For Your Industry

Hum treats content like a first class artifact - which means we're specifically in tune with the business needs of content-driven organizations.

Learn how Hum can help you solve challenges & power growth initiatives with data.

Scholarly
Publishers

 Identify anonymous readers 

✓ Increase institutional & OA revenues

Recruit reviewers & authors

 

Media Organizations

 Develop ABM programs

✓ Drive advertising revenue

Recommend personalized content 

 

Associations
& Societies

 Recruit, engage, & retain members

✓ Find new revenue lines

Optimize event programming

 

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SIMPLE INTERFACE,
POWERFUL INSIGHTS

Hum's CDP was built with ease of use in mind. No data scientists required. 

At-a-glance dashboards condense real-time data into your most critical insights, so you can focus on what matters most.

INTEGRATIONS

Get More Value Out of Your Tech Stack

Mailchimp integration for publishers
Hubspot integration for publishers
Wordpress integration for scholarly publishers
Drupal integration for publishers
Salesforce integration for publishers
google ad manager integration for publishers
Marketo integration for publishers
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PowerBI integration for publishers
atypon-integration
CDP Silverchair integration
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SUCCESS STORIES

What Has Data Done for You Lately?

Check out how these Hum clients are putting their data to work
and getting real ROI.

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CyberRisk Alliance drove 1,000+ new newsletter
sign-ups

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SSP connected 1,700
Scholarly Kitchen readers
with related programs

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PCMA increased
digital event registrations
by 230%

RESOURCES

You've Got Data -
But Do You Get Your Data?

Free resources and insights for publishers, media organizations, and association leaders who want to become more data-driven. 

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BLOG

These are the 3 segments publishers should build to attract authors and peer reviewers.

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WHITEPAPER

The (nearly) complete guide to
data & customer data platforms for scholarly publishers.

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BLOG

Twelve industry experts share what they believe will be the #1 growth opportunity for publishers in 2023.

Get a Personalized Tour of Hum

Let us show you what your data can do! 
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