The Audience Intelligence Platform for Digital-First Associations


Hum leverages real-time data to power an integrated approach to engaging members, growing audiences and attracting sponsors.

Digital Transformation Starts with Unified Data

The Hum platform is overlaid with your AMS, LMS, CMS and other systems. It dynamically tracks interactions across touch-points to create unified profiles for every individual in your ecosystem. Take charge of your users’ journeys and uncover powerful growth opportunities.


Cultivate an Audience Strategy

Hum does more than track and package association data. We bridge
the gap between insight and action to help you tell your story.


Delight Members

Leverage real-time behavior insights to perfect member experiences. Engagement metrics will soar, and the more they engage, the smarter our recommendations become.

Grow Audiences

Discover and nurture new audiences ripe with potential sponsors, vendors, potential members, etc. Launch targeted funnels and content strategies to engage and convert.


Drive Revenue

Hum makes it easy to create wholly new revenue streams. Engage sponsors with opportunities informed by data. Discover how to launch new paid experiences, content programs, and more.


Our Mission

At Hum, we believe that associations have an important role in helping people navigate their professional lives, and we believe that WE have an important role in helping associations navigate digital transformation. Cultivating audience strategy is at the center of everything we do. We believe that authentic, personal connections not just with members, but with larger audiences are the key to securing the long-term success of associations in an ever-changing digital landscape. Shifting models isn't easy, but we're humming alongside you to make digital transformation via audience strategy easy to understand and bring to life at your organization.

We know that “digital transformation” is often code for “painful upheaval followed by laborious re-learning of new tools”– but that’s not the game we play. We’re committed to assuming the complexity on our side to make things feel simple on yours.

Our mission is to help you fulfill yours one seamless digital interaction at a time.