Hum is a CDP built specifically with the needs of ‘content-rich organizations’ in mind – organizations with deep wells of specialist content and specialist audiences. Hum was built to fill a specific gap in the CDP software category. There was no CDP available that was able to leverage the deep intelligence that can be garnered as a customer/audience member engages with content. By deeply understanding what a piece of academic/research is about and how deeply an audience member is engaging with it, Hum is able to generate significant additional data about each audience member’s interests and intent. Hum rolls this additional intelligence up to each audience member’s profile, creating a superior foundational data ‘building block’ for all CDP functionality. We deliver everything that a traditional CDP should, and we are using AI to do some important things better in relation to this traditional Customer/Audience CDP capability than any other player.

Alchemist is Hum's AI engine, formed with proprietary LLMs, deep neural networks, and clever algorithms. Fed by real-time data from the Hum CDP, Alchemist is constantly working to better understand audience and content; to create connections among content, topics, and people; and to generate predictions and recommendations. Alchemist represents all the people in the CDP in the AI-native format of “embeddings,” which power frontier AI capabilities that can match text (like a paper abstract, special issue brief, or webinar description) to segments of an audience that is likely to be interested in it; score for intensity of predicted interest in a given topic at both a user profile and an audience level; and predict what content an individual is likely to engage with next.

Hum supports integrations with all elements of your existing technology stack, including websites, content systems, learning systems, publishing platforms, member/customer management systems, and MarTech systems like email platforms, events systems, and more. See the list of integrated platforms. Don't see a connection that is critical to your tech stack? Reach out - we're constantly expanding our list of integrations.

We've worked hard to reduce complexity so that media organizations, publishers, and associations & societies of all sizes can quickly benefit from using the platform. Ideal Hum organizations have a desire to be nimble and entrepreneurial. They will know that their current methods of gathering member feedback (static surveys, post-event intelligence gathering, etc) don't cut it. Before onboarding Hum, an organization should show an active interest in improving the way their members, subscribers and partners digitally interact with their organization. They should know that personalized and digital-first is the association experience of the future, and they should want to invest in that future.

We want to make learning about Hum easy and stress free. You will have the chance to walk through the Hum platform one-on-one with our team. If you like what you see, we'll set up a follow up meeting to review use cases and next steps specific to your organization.

Hum’s platform fees are organized around the number of active users across all your systems. You’re charged for the total number of active users in a given month. “Active” implies activity on your properties. A visit to your site, opening an email, or reading your blog are examples of actions that indicate activity. Hum does store information on inactive profiles, but doesn’t charge you for them.