Building Centers of Excellence (CoE) to Drive Engagement & Revenue (digitalNOW)


12/9/21, 10:10 PM


Associations advance knowledge. Centers of Excellence, focused on hot topics, have immense potential to become community focal points. Channel contributions from your community of experts, sponsors (who are often vastly underrepresented), and your members. In collaboration with Hum, the CyberRisk Alliance has demonstrated this new approach through the pandemic/noting when would help provide context for struggles this approach overcame and delivered $100k+ in sponsored programs, excellent engagement numbers and long-term community benefits.

Location: Platform D


Dustin Smith

Dustin Smith

Dustin Smith is the President and Co-Founder of Hum where he leads a team of data scientists, engineers and marketers building a world-class Customer Data Platform (CDP) for professional associations. Hum's CDP allows associations to capture a "golden record" of every user who interacts with their digital properties (website, email, events, community, etc.). They use that golden record to drive better, more personal digital experiences (essential for the digital-first association). He hails from the midwest, and now lives with his wife, daughter and corgi near the Blue Ridge mountains of central Virginia.

Joe Haddock

Dustin Smith

Joe Haddock is the Chief Digital Officer of Cyber Risk Alliance and a client of Hum. His role provides strategic, hands-on leadership to the organization with goals including scaling the digital platform, growing the total audience database, and expanding the range of products and services they provide. Prior to joining CRA, Joe worked at HIMSS as VP, Digital Strategy. In that role, Joe architected and installed a digital platform to successfully support the growth of HIMSS’ annual global conference; launched HIMSSTV; and spearheaded the rapid expansion of HIMSS’ digital media and ABM capabilities. Joe has previously held senior-level technology leadership positions at Thomson Reuters; Wicks Business Media; the Daily Meal (Spanfeller Group); and American Lawyer Media (ALM).