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HUM FEATURES

Much More than
a Data Tool

The Hum platform doesn't just organize data - we help associations act on it. 

One Central Intelligence Hub

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Audience Intelligence

View individual + group interactions across the org
 

Segment groups by demographic, behavior, topic, etc
 

Understand how content + offers perform by segment

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Content Intelligence

Understand which topics, sessions + articles are most engaging 

Know exactly what to create next

 

Get deep insights about when users stop engaging with content, and why

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Activation Toolkit

Plan and track multi-channel communications campaigns


Launch personalization widgets  to display custom content 


Hum speaks back out to your platforms so you can act on data 

 

Frequently Asked Questions

 

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