TRACK, SEGMENT, SEND

Act on Your Data

Hum analyzes digital behavior across your organization so you can engage audiences like never before. No data scientists required – Hum isn’t your typical CDP. Purpose-built for associations, we make your member data easy to understand, and even easier to act on.

How Hum Unifies Your Data

01

Connect Your
Data Sources

Seamlessly integrate the platforms and tools you're already using. Hum collects data from known and unknown visitors.

02

Achieve a Golden Record

Hum's CDP dynamically tracks interactions across touch-points to create a unified profile for every individual in your ecosystem.

03

Mobilize Your Data

Use Hum to segment your audience, discover new ones, personalize the audience journey, and act on powerful insights.

The Toolkit

Dashboard Insights

Get a clear view of how individuals and groups interact with your digital content. Learn which experiences are working, and what to try next. Hum analytics are always easy to interpret - no data scientists required.

Segmentation

Dive deep into individual and group behaviors. Explore key segments and create new ones. Uncover drivers and interests for target groups. Mobilize segments across integrated platforms like CMS or email marketing.

Personalization

Display custom content for each individual. Tailor your website with a “recommended for you” section. Mobilize existing audiences and grow new ones by pulling recommended content into personalized emails, retargeting and engagement campaigns. 

Content Intelligence

Content intelligence finds topics resonate with audiences. Cross reference content and audience insights to create targeted articles, webinars, learning sessions and more. Dig beneath the surface - Hum tells you more than what’s working and what isn’t. Identify exact moments when readers leave and get ideas for improving engagement.

 

Clever Platform,
Powerful Outcomes

Unified data provides the roadmap to increased reach, revenue, and resilience in digital environments.  

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Sustainable Revenue

 Via classic and new sources

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Real-Time Pivots

Use data to guide strategy in real time

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Happier Members

Improved engagement and retention

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Audience Growth

Reach + engagement with new audiences

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Data-Driven Planning

Future proof your organization with data

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Smarter Content

Led by a data-driven content strategy

 

Integrations

Hum connects to all your existing systems.  We continuously add integrations. Have a request? Just ask!

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