Hum Platform & Features

Hum's Customer Data Platform unlocks audience and content insights hidden in your first-party data.

How Hum Unifies Your Data

01

Connect Your
Data Sources

Seamlessly integrate the platforms and tools you're already using. Hum collects data from known and unknown visitors.

02

Achieve a

Golden Record

Hum's CDP dynamically tracks interactions across touch-points to create a unified profile for every individual in your ecosystem.

03

Mobilize Your Data

Use Hum to segment your audience, discover new ones, personalize the audience journey, and act on powerful insights.

Your Toolkit

Hum is a best-in-class CDP platform with a simple to use interface and a powerful suite of tools to help you act. 

Get a 360-Degree Audience View

  • Identify your audience members 

  • Connect data silos 

  • Achieve a single customer view

  • Collect & protect first-party data

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Build Audience Segments

  • Intuitively build segments 

  • Launch segments in your marketing tools 

  • Tap into audience intelligence

Deliver Personalized Experiences

  • Personalize your marketing campaigns

  • Recommend the right content

  • Trigger automations on engagement

  • Personalize ads and increase ad yield

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Maximize Performance

  • Access real insights in
    real-time 

  • Optimize marketing spend

  • Improve existing content

  • Fuel smart decision-making

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Integrations

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Connect your customer data to all the tools your team uses to drive growth. The Hum platform plays nice with all your existing systems. 

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Let's Get Started...

See the Hum Platform in Action