Hum Platform & Features
Hum's Customer Data Platform unlocks audience and content insights hidden in your first-party data.
How Hum Unifies Your Data
Seamlessly integrate the platforms and tools you're already using. Hum collects data from known and unknown visitors.
Hum's CDP dynamically tracks interactions across touch-points to create a unified profile for every individual in your ecosystem.
Mobilize Your Data
Use Hum to segment your audience, discover new ones, personalize the audience journey, and act on powerful insights.
Hum is a best-in-class CDP platform with a simple to use interface and a powerful suite of tools to help you act.
Get a 360-Degree Audience View
Identify your audience members
Connect data silos
Achieve a single customer view
Collect & protect first-party data
Build Audience Segments
Intuitively build segments
Launch segments in your marketing tools
Tap into audience intelligence
Deliver Personalized Experiences
Personalize your marketing campaigns
Recommend the right content
Trigger automations on engagement
Personalize ads and increase ad yield
Access real insights in
Optimize marketing spend
Improve existing content
Fuel smart decision-making