Hum Platform & Features
Hum's Customer Data Platform unlocks audience and content insights hidden in your first-party data.
How Hum Unifies Your Data
01
Connect Your
Data Sources
Seamlessly integrate the platforms and tools you're already using. Hum collects data from known and unknown visitors.
02
Achieve a
Golden Record
Hum's CDP dynamically tracks interactions across touch-points to create a unified profile for every individual in your ecosystem.
03
Mobilize Your Data
Use Hum to segment your audience, discover new ones, personalize the audience journey, and act on powerful insights.
Your Toolkit
Hum is a best-in-class CDP platform with a simple to use interface and a powerful suite of tools to help you act.
Get a 360-Degree Audience View
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Identify your audience members
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Connect data silos
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Achieve a single customer view
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Collect & protect first-party data
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Build Audience Segments
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Intuitively build segments
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Launch segments in your marketing tools
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Tap into audience intelligence
Deliver Personalized Experiences
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Personalize your marketing campaigns
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Recommend the right content
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Trigger automations on engagement
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Personalize ads and increase ad yield
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Maximize Performance
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Access real insights in
real-time -
Optimize marketing spend
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Improve existing content
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Fuel smart decision-making
Integrations
Connect your customer data to all the tools your team uses to drive growth. The Hum platform plays nice with all your existing systems.
