TRACK, SEGMENT, SEND
Act on Your Data
Hum analyzes digital behavior across your organization so you can engage audiences like never before. No data scientists required – Hum isn’t your typical CDP. Purpose-built for associations, we make your data easy to understand, and even easier to make actionable.
The Hum platform sits alongside your website, AMS, LMS, MarTech and other platforms. Hum tracks engagement across systems and identifies areas of growth. A dashboard provides an at-a-glance view of how audiences and content are performing. A suite of in-dashboard tools help you act on your insights.
Get a clear view of how individuals and groups interact with your digital content. Learn which experiences are working, and what to try next. Hum analytics are always easy to interpret - no data scientists required.
Dive deep into individual and group behaviors. Explore key segments and create new ones. Uncover drivers and interests for target groups. Mobilize segments across integrated platforms like CMS or email marketing.
Personalize Every Experience
Use personalization widgets to display custom content for each individual. Tailor your website with a “recommended for you” section. Mobilize existing audiences and grow new ones by pulling recommended content into personalized emails, retargeting and engagement campaigns.
Create Compelling Content
Content intelligence finds topics and formats that resonate with audiences. Cross reference content and audience insights to create targeted articles, webinars, learning sessions and more. Dig beneath the surface - Hum tells you more than what’s working and what isn’t. Identify exact moments when readers leave and get ideas for improving engagement.
Via classic and new sources
Use data to guide strategy in real time
Improved engagement and retention
Reach + engagement with new audiences
Future proof your organization with data
Led by a data-driven content strategy
Hum connects to all your existing systems. We launch new integrations every week . Don't see your systems here? We'll create custom integrations for you.
Hum connects to all your existing systems. We continuously add integrations. Have a request? Just ask!