var metricValue = 'product_video_views'; ga('set', 'metric5', metricValue);
 

A Custom Experience

for every member,
subscriber and partner

Hum analyzes interactions across the entire organization so you can engage audiences like never before. No data scientists required – Hum isn’t your typical CDP. Purpose-built for associations, we make organizational intelligence easy to understand, and even easier to make actionable.

The Toolkit

The Hum platform sits alongside your website, AMS, LMS, MarTech and other platforms. Hum tracks engagement across systems and identifies areas of growth. Supercharge content, marketing, member engagement and more.

Realtime Learning

Get a clear view of how individuals and groups interact with your digital content. Learn which experiences are working, and what to try next. Hum analytics are always easy to interpret - no data scientists required.

Target Audience

Segments

Dive deep into individual and group behaviors. Explore key segments and create new ones. Uncover drivers and interests for target groups. Mobilize segments across integrated platforms like CMS or email marketing.

Personalize Every Experience

Use personalization widgets to display custom content for each individual. Tailor your website with a “recommended for you” section. Mobilize existing audiences and grow new ones by pulling recommended content into personalized emails, retargeting and engagement campaigns. 

Create Compelling Content

Content intelligence finds topics and formats that resonate with audiences. Cross reference content and audience insights to create targeted articles, webinars, learning sessions and more. Dig beneath the surface - Hum tells you more than what’s working and what isn’t. Identify exact moments when readers leave and get ideas for improving engagement.

Humming Alongside you Every Step of the Way