Hum Platform & Features
Hum's Customer Data Platform helps forward-thinking, content-rich organizations unify and act on their first-party data.
See the Hum platform in action:
How Hum Unifies Your Data
01
Connect Your
Data Sources
Seamlessly integrate the platforms and tools you're already using. Hum collects data from known and unknown visitors.
02
Achieve a
Golden Record
Hum's CDP dynamically tracks interactions across touch-points to create a unified profile for every individual in your ecosystem.
03
Mobilize Your Data
Use Hum to segment your audience, discover new ones, personalize the audience journey, and act on powerful insights.
Your Toolkit
Hum works to unlock insights hidden in your first-party data. Hum is a best-in-class CDP platform with a simple to use interface and a powerful suite of tools to help you act on those insights.
Audience Intelligence
Hum's Audience Explorer tool helps you dive into key audience segments, discover new ones, & see how your audience is interacting with digital content.
-
View individual and group interactions across digital channels
-
Create custom audience segments by demographic, behavior, topic, etc
-
Target lookalike audiences
Content Intelligence
Dig into which topics and types of content resonate with your key audiences.
-
Tags and Natural Language Processing help you understand which topics, sessions + articles are most engaging
-
See which content is driving success - so you know what to create next
-
Get deep insights about when users stop engaging with content, and why
Activate Your Data
Don't just collect data. Use it!
Hum makes it easy to mobilize your audiences and activate marketing.
-
Plan and track multi-channel communications campaigns with our Link Builder tool
-
Launch personalization widgets to display custom content on your site
-
Sync segments to marketing platforms so you can dispatch personalized emails, retargeting, and engagement campaigns



Integrations


Connect your customer data to all the tools your team uses to drive growth. The Hum platform plays nice with all your existing systems.


