YOUR DATA IS THE KEY TO
Connecting scholarly & professional publishers with unified first-party data.
The Leading CDP for Scholarly Publishers
Hum's Customer Data Platform (CDP) gives research publishers the power to combine first-party data from all your platforms, building a unified profile for every member of your audience - both known and unknown.
Use unified intelligence to expand the reach and impact of scholarly journals and publications - and achieve data-powered growth.
SCHOLARLY & PROFESSIONAL PUBLISHERS CHOOSE HUM
"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”
- MELANIE DOLECHEK, EXECUTIVE DIRECTOR, SSP
A CDP Purpose-Built for Scholarly Publishers
Hum helps forward-thinking scholarly and professional publishers build a strong first-party data strategy and navigate the Open Access landscape.
Readers & Audience
Increase Institutional & OA Revenues
Increase Commercial Ad Revenues
Personalize your ads
and increase your
Segment Your Audience
Personalize Reader Experience
Understand Reader Engagement
Know what topics and content are driving reader engagement.
Develop New Products
Don't Just Access Your Data -
Act on Your Data
Hum gives you one place to collect, connect, and activate your first-party publishing data across all the tools you use to power customer-first experiences.
Why is Hum the #1 CDP for scholarly publishers?
✔ Simple Dashboard, Powerful Results
There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make decisions driven by first-party data.
✔ Real-time Activation
Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.
Connect First-Party Platforms
Hum's CDP for research publishers connects seamlessly with all of the tools in your existing tech stack.
We're continuously adding new integrations. Have a request? Just ask!