YOUR DATA IS THE KEY TO

Connecting scholarly & professional publishers with unified first-party data.

THINK YOU KNOW EVERYTHING THERE IS TO
KNOW ABOUT PERSONALIZATION IN 2022? 
 

The Leading CDP for Scholarly Publishers

Hum's Customer Data Platform (CDP) gives research publishers the power to combine first-party data from all your platforms, building a unified profile for every member of your audience - both known and unknown. 

Use unified intelligence to expand the reach and impact of scholarly journals and publications - and achieve data-powered growth.

SCHOLARLY & PROFESSIONAL PUBLISHERS CHOOSE HUM

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"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”

- MELANIE DOLECHEK, EXECUTIVE DIRECTOR, SSP

A CDP Purpose-Built for Scholarly Publishers

Hum helps forward-thinking scholarly and professional publishers build a strong first-party data strategy and navigate the Open Access landscape.

Build 360° profiles for every reader and expand your

identified audience

Identify Anonymous
Readers & Audience

Use first-party data to

drive new revenues &

defend renewals.

Increase Institutional & OA Revenues

Retain top authors and recruiters, and use data to identify & recruit new ones.

Recruit Reviewers
& Authors
Increase Commercial Ad Revenues

Personalize your ads

and increase your

ad inventory.

Create segments based on complete demographic and behavioral data.

Segment Your Audience

Serve highly-relevant content to each reader across digital properties.

Personalize Reader Experience
Understand Reader Engagement

Know what topics and content are driving reader engagement.

Improve and add

non-subscription
revenue streams.

Develop New Products
 

Don't Just Access Your Data - 
Act on Your Data

Hum gives you one place to collect, connect, and activate your first-party publishing data across all the tools you use to power customer-first experiences.


Why is Hum the #1 CDP for scholarly publishers?

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✔ Simple Dashboard, Powerful Results

There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make decisions driven by first-party data. 

✔ Real-time Activation

Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.

Connect First-Party Platforms

Hum's CDP for research publishers connects seamlessly with all of the tools in your existing tech stack.


We're continuously adding new integrations. Have a request? Just ask!

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Ready to See Hum in Action?

Connect with a publishing data expert to see how Hum can level up your growth.