Deep intelligence for modern publishers.

If you publish content, Hum's Alchemist turns it into intelligence – no data-science team required.

Publishers today can't rely
on guesswork.

Your readers expect relevance, personalization, and instant answers — and Hum gives you the data and AI solutions to deliver it.

MEET ALCHEMIST

Create knowledge from content.

Turn manuscripts, content, and reader behavior into insights that drive engagement, discovery, and growth.

Alchemist transforms data into rich intelligence publishers can use to understand exactly who your readers are and what they want, and deliver deeply relevant, personalized experiences that keep audiences coming back.

A manuscript intelligence co-pilot that helps your editors streamline peer-review cycles

Custom taxonomy and real-time tagging that makes your content discoverable, consistent, and ready for AI-driven experiences

Direct audience engagement that helps you orchestrate reader, author, and reviewer journeys in real time

Search intelligence that delivers answers, not search results

Home: Our Solutions

THESE INDUSTRY LEADERS ARE ALREADY HUMMING

To play, press and hold the enter key. To stop, release the enter key.

Fueling the AI future of publishing

We're not just changing how research publishers and B2B media organizations use data. Hum is reimagining what's possible when human expertise meets artificial intelligence.

Agentic workflows, unlocked

AI agents that enhance and automate workflows, freeing up human time to drive science forward.

Personalization
without limits

“Liquid” pages, conversational assistants, and adaptive journeys that personalize every touchpoint in real time.

Future-proof AI that understands publishing

Data + interpretive layers that deeply understand people, content, and topics - ready for tomorrow’s models.

CASE STUDIES

Don't just take our word for it.

Research publishers and B2B media publishers are
using AI + data to solve their biggest challenges.

Being able to target readers based on proven topic interests has focused our marketing efforts and made it easier to reach the right researchers, at the right time, with the right message."