NEW!
Transform Your Data into Valuable Insights.
Alchemist works at the center of Hum, using artificial intelligence to process your audience and content data into insights, recommendations, and actions.
POWERING REAL RESULTS
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Identify Trends &
Insights
Get a more accurate measure of your content inventory. CueBERT constantly ingests reader behavior to deliver predictive analytics in real-time, including: trending topic combinations, underperforming content themes, and top keyword opportunities across your full library.
ALCHEMIST - AI ENGINE BY HUM
Transform Your Data into Valuable Insights.
Alchemist extracts meaning hidden at the cross-section of content and people data, so you can make more data-driven decisions.
Uncover valuable topics for special collections or programs
Present the most relevant ads to readers based on past engagement
More nuanced segmentation based on intensity of topical interests
Deliver personalized content recommendations & alerts
Predict future audience behavior based on similarity to other members
Identify oversaturated keywords or topic opportunities
By marrying [AI] content tags with our audience data, we’ve been able to make dozens of novel contextual audiences available to our ad sales team and advertisers."
- Paul Likins, a360 Media
WHAT'S BEHIND THE MAGIC?
Suite of AI Tools
Alchemist extracts patterns and predictions from your centralized data using a suite of Large Language Models (LLMs), deep neural nets, and clever algorithms.
Formerly CueBERT
Content Tagging
& Taxonomy
Classify content accurately and consistently. Alchemist reads and understands content, applying tags that help you recommend the right content to readers.
Infinite
Affinities
See a reader's top affinities on their profile, and zoom in on the topics that are most engaging to readers or segments.
Audience
Deep Search
Generate segments faster and more easily with the ability to search profiles for behaviors, topic engagement, demographics & more.