
Get research into the hands of the right readers, faster.
Your readers, authors, reviewers, and subscribers are telling you exactly what they're interested in through the content they engage with. Stop guessing. Start knowing.

95% of your traffic is anonymous.
Marketing is spray-and-pray. Campaigns get 2% response rates. Your content asset generates traffic but not actionable intelligence.
There's a better way.

Audience intelligence
for modern publishers
Turn insights into action.
Alchemist Engage builds behavioral profiles based on deep content engagement—revealing who's interested in what topics, at what institutions, and how ready they are to take action.

Precision targeting from real behavior
Activate segments by topic interest, depth of engagement, institution, lifecycle stage, & more.

Personalize everywhere
Deliver the right messages & recommendation to each reader.
Move needles you
can measure
From calls-for-papers to renewals to event sign-ups, tie outcomes to campaigns.
We were able to show a direct line from touchpoints with the right audiences at the right time to manuscript submissions and ultimately to publishing revenue. In an increasingly competitive landscape, this sustained engagement is the foundation for long-term growth."

Mitja-Alexander Linss
Head of Marketing, Karger Publishers
Attract, convert, & engage leads
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Deploy live engagement campaigns
Reach readers when they’re active on your site. Target specific audiences with specific forms or messages on specific pages.
Build multi-stage
funnels
Create powerful marketing touchpoints based on nuanced filtering. Drive subscriptions, event registrations, membership, and sales, by targeting your audience at the right time and place.
Optimize campaign messages
Launch multi-armed bandit campaign variants within live engagement campaigns to test messaging and optimize performance.
Drive revenue with data-backed decisions
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Expand advertising inventory
Uncover new opportunities for sponsorship & advertising partners by topic. Brighten signals around emerging trends, oversaturated topics, & content gaps in your library to monetize your audiences.
Understand omnichannel touchpoints
Track which touchpoints are driving results and resolve attribution with complete data and campaign UTM parameters.
Launch
display ads
Create personalized and highly targeted display ad campaigns, and see which ads are converting in real-time.
Boost marketing efficiency
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Advanced dashboards
& reporting
Prove the effectiveness of your campaigns and make data-driven decisions based on real-time performance.
Harness AI-powered campaign insights
Spend less time pulling reports and more time acting on important insights. Alchemist does the heavy lifting on audience insights and content intelligence - no data scientist required!
Alchemist Engage in Action
Explore how Hum clients are using Alchemist intelligence
to get more effective campaign results.



