Make decisions based on data,
not hunches or opinions.
Hum delivers insights that prove ROI and help you align marketing effort and budget where it will have the greatest impact.
CRA used data to increase sponsor revenue by 40%
Hum combines real-time information with historical performance, so you always have your fingers on the pulse of what readers & members want next.
Hone in on your most effective channels and content, and invest your marketing budget in the artifacts and audiences that are driving value for your organization and partners.
See engagement scores, keyword analysis, and drop-off & read rates for each piece of content. Know what topics & content are driving reader engagement, and identify patterns so you can deliver more of what your readers want.
Spend less time pulling reports and more time acting on important insights. Hum does the heavy lifting on audience insights and content intelligence - no data scientist required!