YOUR DATA IS THE KEY TO

Harness the full power of your audience data.

HOW B2B MEDIA COMPANIES ARE USING CDPS TO GET AHEAD IN 2022

The Leading CDP for B2B Media Companies

GET A 360° VIEW OF YOUR AUDIENCE

Hum's Customer Data Platform (CDP) combines first-party data from every platform in your technology stack, assembling a unified profile for each reader in your audience.

With a single member view, you can isolate subscribers from unknown readers, build key audience segments, launch on-site personalization, improve marketing & more. 

Hum-for-publishers.png

KNOW YOUR AUDIENCE, GROW YOUR AUDIENCE

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-4.png

See 360° profiles of unknown & known readers

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-8.png

Power targeted marketing & ABM campaigns

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-2.png

Build, grow and engage key segments

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Legal1.png

Apply natural language processing AI

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-1.png

Understand subscriber and reader trends

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-6.png

Use widgets to recommend 

 digital content 

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-5.png

Launch personalization across websites

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-3.png

Test and pivot based on real-time insights

Powering Modern
B2B Media Experiences

All Hum solutions include our CDP technology and a suite of in-platform tools designed to help your B2B media company reach new readers and surpass your growth goals.

Untitled-4.png

Expand Your Audience

  • Retarget unsubscribed readers of digital content with targeted ads

  • Nurture and engage key 
    audience segments

  • Target lookalike audiences to attract new readers to industry publications

  • Optimize advertising spend

personal member experience.png

Engage Readers
& Sponsors

  • Deliver personalized content recommendations 

  • Increase email open and conversion rates

  • Build multi-dimensional reader segments for targeted marketing outreach

  • Eliminate database exhaustion

Untitled-1.png

Increase Revenue Opportunities

  • Create personas for high value ABM segments

  • Use first-party data to expand targeted lead generation

  • Expand the reach of existing content & industry publications

  • Use data to develop new ABM content & sponsorship programs

Built for Busy
B2B Media Companies

Accessing and acting on reader insights has never been easier. 

REAL-TIME REPORTING

Don't tread water in a data lake.

Hum's at-a-glance dashboard boils down real-time data into the most critical insights, so you can clearly see audience and content insights.

reporting-1.png

Trusted by Top B2B Media Leaders

Hum supports leading B2B media and industry publishers, including:

Image by Glenn Carstens-Peters
Alternate logo - CRA_Stacked_NAVY.png

"Hum really impressed us with the range and quality of tools that come as standard features of the platform" 

John Whelan, President, CRA

John-Whelan-portrait-225x300.jpg

See how CyberRisk Alliance (CRA) uses Hum's real-time member & audience feedback to:

  • Expand reach

  • Evolve offerings 

  • Drive personalization for known and unknown audience members

  • Inform account based marketing

audience segments.png
MOBILIZE SEGMENTS

Hum segments sync directly with your email and marketing platforms, so you can act on insights quickly with personalized messaging.

Connect First-Party Platforms

Hum connects seamlessly with the tools in your existing B2B media tech stack.
We're continuously adding new integrations. Have a request? Just ask!

Auth0 logo_Humsite.png
Salesforce-logo_edited.png
Directus Logo_Humsite.png
Mailchimp logo_Humsite.png
Omeda Logo_Humsite.png
Silverchair-Logo_Humsite.png
Squarespace logo_Humsite.png
Swoogo logo_Hum Platform Page.png
Wix logo_Humsite.png
wordpress_humsite.png

See Hum in Action

Connect with a B2B Media data expert to see how Hum can level up your growth.