YOUR DATA IS THE KEY TO
Harness the full power of your audience data.
LEARN HOW A CDP CAN HELP YOU GET AHEAD IN 2022:
The Leading CDP for B2B Media Companies
Hum's Customer Data Platform (CDP) combines first-party data from every platform in your technology stack, assembling a unified profile for each
reader in your audience.
With a single member view, you can turn unknown readers into subscribers, build key audience segments, launch on-site personalization, & improve your marketing.
"Hum really impressed us with the range and quality of tools that come as standard features of the platform"
John Whelan,
President, CRA
B2B MEDIA LEADERS CHOOSE HUM
See how CyberRisk Alliance (CRA) uses Hum's
real-time member & audience feedback to:
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Expand reach
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Evolve offerings
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Drive personalization for known &
unknown audience members -
Inform account based marketing
SUCCESS STORY
B2B MEDIA PUBLISHERS CHOOSE HUM
Purpose-Built CDP for Media Companies
Hum's CDP technology and a suite of in-platform tools were designed to help your B2B media organization reach new readers and surpass your growth goals.
MEDIA USE CASE:
Get a 360° View of
Your Audience
Understand and delight your audience. Hum collects real-time data from the systems in your tech stack to build 360° profiles of every identified & anonymous user, so you see exactly who's engaging with you, understand the content they're consuming & predict what they want to see next.
✓ Collect first-party data from customer data silos into actionable customer profiles
✓ Apply machine learning-powered insights to predict customer behavior
✓ Continuously update user profiles as your audience engages with you over time & across channels
Improve Email Performance
& Engagement
MEDIA USE CASE:
Send fewer, better emails to engaged segments of your audience. Hum drives higher click, open, & conversion rates by making it easy to deliver personalized email marketing experiences and tailored messaging to audience segments.
✓ Capture reader behavior history and trigger automation based on real-time engagement
✓ Sync Hum segments directly to your email marketing platform
✓ Minimize email list fatigue by delivering highly-targeted, hyper-personalized email content relevant to to individual readers
MEDIA USE CASE:
Develop Account-Based Marketing (ABM) Programs
Leverage first-party data to develop ABM segments for advertising partners. Customize programs based on account, demographic, and behavioral activity, and deliver engagement from key organizations that only you can reach.
✓ Build hyper-targeted audience segments based on complete behavioral and demographic records
✓ Sync segments in real time with your Email Marketing, Ad Server, and Social Networks
✓ Trigger automated nurturing, retargeting, and 1:1 messaging for target accounts
Don't Just Access Your Data -
Act on Your Data
Hum gives you one place to collect, connect, and activate your data across all the tools you use to power customer-first experiences.
Why is Hum the #1 CDP choice for media companies?
✔ Simple Dashboard, Powerful Results
There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make data-driven decisions.
✔ Real-time Activation
Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.
Connect First-Party Platforms
Hum connects seamlessly with the tools in your existing B2B media tech stack.
We're continuously adding new integrations. Have a request? Just ask!
