YOUR DATA IS THE KEY TO

Harness the full power of your audience data.

LEARN HOW A CDP CAN HELP YOU GET AHEAD IN 2022:

The Leading CDP for B2B Media Companies

Hum's Customer Data Platform (CDP) combines first-party data from every platform in your technology stack, assembling a unified profile for each reader in your audience.

With a single member view, you can isolate subscribers from unknown readers, build key audience segments, launch on-site personalization, and improve your marketing. 

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"Hum really impressed us with the range and quality of tools that come as standard features of the platform" 

John Whelan,

President, CRA

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B2B MEDIA LEADERS CHOOSE HUM

See how CyberRisk Alliance (CRA) uses Hum's

real-time member & audience feedback to:

  • Expand reach

  • Evolve offerings 

  • Drive personalization for known & 
    unknown audience members

  • Inform account based marketing

Purpose-Built CDP for Media Companies

Hum's CDP technology and a suite of in-platform tools were designed to help your B2B media organization reach new readers and surpass your growth goals.

Collect first-party data from customer data silos into actionable customer profiles

Get a 360° View of Your Audience

Send fewer, better emails to engaged segments of your audience.

Improve Email Engagement

Customize programs based on account, demographic, and behavioral activity.

Develop ABM Programs

Arm your sales team with the data they need to close sponsor deals. 

Drive Advertising &
Sponsor Revenue

Convert new subscribers with segmentation & marketing activation.

Turn Anonymous
Audiences into Readers

Deliver a cohesive, personalized digital experience across channels.

Modernize User Experiences

Use data to create and deliver the content your readers want to see more of.

Optimize Your Content Strategy

Don't Just Access Your Data - 
Act on Your Data

Hum gives you one place to collect, connect, and activate your data across all the tools you use to power customer-first experiences.


Why is Hum the #1 CDP choice for media companies?

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✔ Simple Dashboard, Powerful Results

There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make data-driven decisions. 

✔ Real-time Activation

Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.

Connect First-Party Platforms

Hum connects seamlessly with the tools in your existing B2B media tech stack.
We're continuously adding new integrations. Have a request? Just ask!

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See Hum in Action

Connect with a B2B Media data expert to see how Hum can level up your growth.