YOUR DATA IS THE KEY TO

Harness the full power of your audience data.

LEARN HOW A CDP CAN HELP YOU GET AHEAD IN 2022:

The Leading CDP for B2B Media Companies

Hum's Customer Data Platform (CDP) combines first-party data from every platform in your technology stack, assembling a unified profile for each
reader in your audience.

With a single member view, you can turn unknown readers into subscribers, build key audience segments, launch on-site personalization, & improve your marketing. 

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"Hum really impressed us with the range and quality of tools that come as standard features of the platform" 

John Whelan,

President, CRA

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B2B MEDIA LEADERS CHOOSE HUM

See how CyberRisk Alliance (CRA) uses Hum's

real-time member & audience feedback to:

  • Expand reach

  • Evolve offerings 

  • Drive personalization for known & 
    unknown audience members

  • Inform account based marketing

SUCCESS STORY

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B2B MEDIA PUBLISHERS CHOOSE HUM

Purpose-Built CDP for Media Companies

Hum's CDP technology and a suite of in-platform tools were designed to help your B2B media organization reach new readers and surpass your growth goals.

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MEDIA USE CASE:

Get a 360° View of
Your Audience

Understand and delight your audience. Hum collects real-time data from the systems in your tech stack to build 360° profiles of every identified & anonymous user, so you see exactly who's engaging with you, understand the content they're consuming & predict what they want to see next.

✓ Collect first-party data from customer data silos into actionable customer profiles
✓ Apply machine learning-powered insights to predict customer behavior 
✓ Continuously update user profiles as your audience engages with you over time & across channels

Improve Email Performance
& Engagement

MEDIA USE CASE:

Send fewer, better emails to engaged segments of your audience. Hum drives higher click, open, & conversion rates by making it easy to deliver personalized email marketing experiences and tailored messaging to audience segments. 

✓ Capture reader behavior history and trigger automation based on real-time engagement
✓ Sync Hum segments directly to your email marketing platform
✓ Minimize email list fatigue by delivering highly-targeted, hyper-personalized email content relevant to to individual readers

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MEDIA USE CASE:

Develop Account-Based Marketing (ABM) Programs

Leverage first-party data to develop ABM segments for advertising partners. Customize programs based on account, demographic, and behavioral activity, and deliver engagement from key organizations that only you can reach.

✓ Build hyper-targeted audience segments based on complete behavioral and demographic records
✓ Sync segments in real time with your Email Marketing, Ad Server, and Social Networks
✓ Trigger automated nurturing, retargeting, and 1:1 messaging for target accounts

Don't Just Access Your Data - 
Act on Your Data

Hum gives you one place to collect, connect, and activate your data across all the tools you use to power customer-first experiences.


Why is Hum the #1 CDP choice for media companies?

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✔ Simple Dashboard, Powerful Results

There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make data-driven decisions. 

✔ Real-time Activation

Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.

Connect First-Party Platforms

Hum connects seamlessly with the tools in your existing B2B media tech stack.
We're continuously adding new integrations. Have a request? Just ask!

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See Hum in Action

Connect with a B2B Media data expert to see how Hum can level up your growth.