YOUR DATA IS THE KEY TO
Harness the full power of your audience data.
HOW B2B MEDIA COMPANIES ARE USING CDPS TO GET AHEAD IN 2022
The Leading CDP for B2B Media Companies
GET A 360° VIEW OF YOUR AUDIENCE
Hum's Customer Data Platform (CDP) combines first-party data from every platform in your technology stack, assembling a unified profile for each reader in your audience.
With a single member view, you can isolate subscribers from unknown readers, build key audience segments, launch on-site personalization, improve marketing & more.
KNOW YOUR AUDIENCE, GROW YOUR AUDIENCE
See 360° profiles of unknown & known readers
Power targeted marketing & ABM campaigns
Build, grow and engage key segments
Apply natural language processing AI
Understand subscriber and reader trends
Use widgets to recommend
digital content
Launch personalization across websites
Test and pivot based on real-time insights
Powering Modern
B2B Media Experiences
All Hum solutions include our CDP technology and a suite of in-platform tools designed to help your B2B media company reach new readers and surpass your growth goals.
Expand Your Audience
-
Retarget unsubscribed readers of digital content with targeted ads
-
Nurture and engage key
audience segments -
Target lookalike audiences to attract new readers to industry publications
-
Optimize advertising spend
Engage Readers
& Sponsors
-
Deliver personalized content recommendations
-
Increase email open and conversion rates
-
Build multi-dimensional reader segments for targeted marketing outreach
-
Eliminate database exhaustion
Increase Revenue Opportunities
-
Create personas for high value ABM segments
-
Use first-party data to expand targeted lead generation
-
Expand the reach of existing content & industry publications
-
Use data to develop new ABM content & sponsorship programs
Built for Busy
B2B Media Companies
Accessing and acting on reader insights has never been easier.
REAL-TIME REPORTING
Don't tread water in a data lake.
Hum's at-a-glance dashboard boils down real-time data into the most critical insights, so you can clearly see audience and content insights.
Trusted by Top B2B Media Leaders
Hum supports leading B2B media and industry publishers, including:
"Hum really impressed us with the range and quality of tools that come as standard features of the platform"
John Whelan, President, CRA
See how CyberRisk Alliance (CRA) uses Hum's real-time member & audience feedback to:
-
Expand reach
-
Evolve offerings
-
Drive personalization for known and unknown audience members
-
Inform account based marketing
MOBILIZE SEGMENTS
Hum segments sync directly with your email and marketing platforms, so you can act on insights quickly with personalized messaging.
Connect First-Party Platforms
Hum connects seamlessly with the tools in your existing B2B media tech stack.
We're continuously adding new integrations. Have a request? Just ask!
