YOUR DATA IS THE KEY TO
Harness the full power of your audience data.
LEARN HOW A CDP CAN HELP YOU GET AHEAD IN 2022:
The Leading CDP for B2B Media Companies
Hum's Customer Data Platform (CDP) combines first-party data from every platform in your technology stack, assembling a unified profile for each reader in your audience.
With a single member view, you can isolate subscribers from unknown readers, build key audience segments, launch on-site personalization, and improve your marketing.
"Hum really impressed us with the range and quality of tools that come as standard features of the platform"
John Whelan,
President, CRA
B2B MEDIA LEADERS CHOOSE HUM
See how CyberRisk Alliance (CRA) uses Hum's
real-time member & audience feedback to:
-
Expand reach
-
Evolve offerings
-
Drive personalization for known &
unknown audience members -
Inform account based marketing
Purpose-Built CDP for Media Companies
Hum's CDP technology and a suite of in-platform tools were designed to help your B2B media organization reach new readers and surpass your growth goals.
Collect first-party data from customer data silos into actionable customer profiles
Get a 360° View of Your Audience
Send fewer, better emails to engaged segments of your audience.
Improve Email Engagement
Customize programs based on account, demographic, and behavioral activity.
Develop ABM Programs
Arm your sales team with the data they need to close sponsor deals.
Drive Advertising &
Sponsor Revenue
Convert new subscribers with segmentation & marketing activation.
Turn Anonymous
Audiences into Readers
Deliver a cohesive, personalized digital experience across channels.
Modernize User Experiences
Use data to create and deliver the content your readers want to see more of.
Optimize Your Content Strategy
Don't Just Access Your Data -
Act on Your Data
Hum gives you one place to collect, connect, and activate your data across all the tools you use to power customer-first experiences.
Why is Hum the #1 CDP choice for media companies?
✔ Simple Dashboard, Powerful Results
There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make data-driven decisions.
✔ Real-time Activation
Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.
Connect First-Party Platforms
Hum connects seamlessly with the tools in your existing B2B media tech stack.
We're continuously adding new integrations. Have a request? Just ask!
