Get a 360°
View of your Audience
Create a single source of customer truth
Every time someone interacts with your content, they're handing you first-party data. That tells you everything you need to know to win their attention & keep them as an audience member.
Hum collects and connects first-party data from across your digital systems, creating a "golden record" – a current, complete, 360-degree view of every single member in your audience.
SSP used reader data to connect profiles and unlock reader insights
Hum manages and resolves user identities across channels and devices by matching records based on first-party identity signals, IP addresses, and other “identifying events,” such as form fills, event registrations, or purchases.
Centralize where data lives, how it's accessed, and make it actionable across all of your systems.
Hum integrates with all the digital tools you already rely on; interprets, standardizes, and securely stores your data; and pushes intelligence back to connected systems so you can act on those insights in real-time.
Single Customer View
Every Hum profile contains a complete snapshot of an audience member’s historical and real-time engagement activity.
See a complete record of when, where, and how each individual is engaging with your content and programs, & dive into the topics and content types that resonate with them.