The future is data-driven. Scholarly publishers, associations and societies, and media organizations are increasingly looking to leverage their data to solve complex business challenges.
Hum often partners with consultants that work with these clients, offering guidance when selecting an AI and data partner, advancing data literacy, and implementing strategies to better understand and act on the intelligence their data is surfacing.
Learn more about Hums enable data-first transformation for content-driven organizations, or check out our library of resources to help you and your clients do more with data.
New to customer data platforms? Start by watching this quick video summary of what a CDP like Hum can do.
Do More With Your Data
Why is an AI + data platform like Hum essential for publishers, media orgs, and associations?
✓ Accelerate results
When data is centralized in one place, you have a complete view of the customer and can quickly gain insights to guide strategy.
and positively impact engagement, retention, and growth.
✓ Expand capabilities
Tap into enterprise-level data platform functionality like predictive modeling, journey orchestration, experimentation & more. Hum makes it simple to launch more effective, personalized marketing at scale.
✓ Streamline processes
Eliminate wasted effort from fragmented, ineffective data use and manual tasks. Focus your time and resources on high-value initiatives with the most potential business impact.
✓ Ensure Future Readiness
Keep pace with innovations in data use, AI, & customer experience. Hum provides a flexible, scalable foundation for continued optimization and advancement to meet clients' evolving needs.
Frequently Asked Questions
What is the Hum platform?Welcome to Hum! Our customer data platform (CDP) collects, connects, and helps you act on your first-party data. Hum compiles and cleans data into a single, unified view of each member of your audience - be that a member, reader, subscriber, librarian, or other stakeholder. From there, Hum delivers key insights into the makeup, interests, and characteristics of your audience, and the content that is best engaging and motivating them to action. Transform relationships with customers, members, and readers by building segments for targeted messaging, launching personalization on-site and across marketing channels, and harness mission-critical insights to grow.
What integrations does Hum support?Hum supports integrations with all elements of your existing technology stack, including websites, content systems, learning systems, publishing platforms, member/customer management systems, and MarTech systems like email platforms, events systems, and more. See the list of integrated platforms. Don't see a connection that is critical to your tech stack? Reach out - we're constantly expanding our list of integrations.
How do I know if my organization is ready for Hum?We've worked hard to reduce complexity so that media organizations, publishers, and associations & societies of all sizes can quickly benefit from using the platform. Ideal Hum organizations have a desire to be nimble and entrepreneurial. They will know that their current methods of gathering member feedback (static surveys, post-event intelligence gathering, etc) don't cut it. Before onboarding Hum, an organization should show an active interest in improving the way their members, subscribers and partners digitally interact with their organization. They should know that personalized and digital-first is the association experience of the future, and they should want to invest in that future.
What does your sales process look like?We want to make learning about Hum easy and stress free. You will have the chance to walk through the Hum platform one-on-one with our team. If you like what you see, we'll set up a follow up meeting to review use cases and next steps specific to your organization.
How does pricing work?Hum’s platform fees are organized around the number of active users across all your systems. You’re charged for the total number of active users in a given month. “Active” implies activity on your properties. A visit to your site, opening an email, or reading your blog are examples of actions that indicate activity. Hum does store information on inactive profiles, but doesn’t charge you for them.