Information for Association
Consultants

Do you work with professional associations and non-profit organizations on digital transformation, content strategy, business intelligence, member engagement, new revenue models, or marketing strategy?

If so, Hum can play a key role in rapidly turning your recommendations into reality. Use the resources on this page to quickly determine if Hum's CDP will be a good fit for your clients.

What is Hum?

Start by watching this quick video summary of the Hum Customer Data Platform (CDP).

Or, if you prefer reading to watching, check out this blog post overview.

Hum directly supports these digital transformation goals:

Integrating existing systems for true 360-degree audience intelligence
Dramatically improving audience segmentation
Personalizing member/audience experiences across all digital platforms, whether the audience member is identified or not
Providing deep intelligence about content use and engagement
Increasing marketing/email effectiveness
Expanding sponsor offerings / creating new revenue lines