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Turn Disparate Data
Into Gold

A (nearly) complete guide to data & 
customer data platforms for scholarly publishers.

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Publishers sit on a goldmine of data.

Most of it goes to waste. But it doesn’t have to!

As publishers cope with market changes like Open Access, increased expectations of personalization, the need to diversify revenue, and struggles with author and reviewer recruitment, they know that data is the answer.

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What's Inside?

  • Foundations for customer data you should
    (or shouldn't) be collecting

  • Strategies to manage data privacy

  • What different technology solutions do (or don't do)

  • Fundamental CDP capabilities 

  • Actionable strategies to leverage data insights

  • CDP use cases for research publishers

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