YOUR DATA IS THE KEY TO
Bring your association's data. We'll do the rest.
The Leading CDP for Associations
GET A 360° VIEW OF YOUR MEMBERS
Hum's Customer Data Platform (CDP) builds a unified profile for every member, connecting first-party data from sources like your AMS, LMS, website(s) and marketing systems.
Use your unified data to build segments, launch on-site personalization, improve marketing, and more.
Understand member and content trends
Build, grow and engage member segments
Launch personalization across websites
Power targeted marketing campaigns
Test and pivot based on real-time insights
CDPS HELP ASSOCIATIONS USE DATA TO GROW
We Make Data Easy
Hum's CDP for associations is all-inclusive. Our solutions include our CDP technology, data-centered member growth strategy and marketing support tailored to your key growth outcomes.
Choose your outcome. We do the rest.
Grow Membership & Audience
Grow association membership segments (e.g., “millennial member," “international members”)
Find and nurture non-member audiences
Deploy marketing to lookalike audiences
Turn website visitors or non-member subscribers into members
Amplify Programs & Events
Launch personalized marketing and member experiences
Let data guide your strategy for developing new events, programs, webinars, articles, certifications & publications
Improve or add new sponsor programs
Engage sponsors year-round
Boost Engagement & Retention
Get more attendees at your annual events
Decrease member churn/ increase member renewals
Personalize offers and communication to better serve members
Increase engagement with existing content and programs
Trusted by Top Association Leaders
Hum is behind some of the fastest growing associations, including:
"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”
Melanie Dolechek, Executive Director, SSP
See how Hum CDP for Associations connects the Society of Scholarly Publishers (SSP) with real-time member & audience feedback to:
Improve digital experiences
Match members to experiences based on interests & behaviors
Built for Busy Associations
Hum makes member data insights easy to understand, and even easier to act on.
No data scientists required.
Hum's at-a-glance dashboard condenses your member data into the most important insights.
PRE-BUILT MEMBER SEGMENTS
Hum uses your growth goals to build custom demographic and behavioral member segments - so you get a head start on understanding your most important audiences.