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Build a Better Member Experience

Power the Future With
Data + AI for Associations & Societies.



Capturing member attention isn't easy in today's increasingly competitive and cluttered digital world.

Hum helps leading associations and societies cut through the noise. Harness AI and deep data intelligence to deliver relevant, valuable resources and personalized experiences that keep members engaged.

Grow + Keep Your Members

Optimize your strategy with data-driven insights to boost membership growth, member engagement, and non-dues revenue streams.


Transform anonymous readers into members

Understand exactly who's reading and what they're looking for. Activate personalized touchpoints that help you identify and nurture new members.


Amplify programs
and events

Deploy targeting marketing for resources, events, webinars, and programs, and let data guide your strategy for new ones. Engage sponsors year-round.

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Boost content
engagement & retention

Predict what readers want next based on topic interest and past engagement. Customize marketing or renewal funnels based on realtime behavior.

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Intelligence Powered by AI

Hum's Alchemist AI engine helps associations and societies deeply understand their members and the value of their content in a way that other CDPs can't.


Identify behavioral patterns, uncover trending topics and gaps in your resources, and unlock powerful predictive analytics to forecast member needs and interests. 

You're in Good Company

Explore how associations are using Hum to transform reader & member data into real results.

As a small organization with limited bandwidth, we are really excited about the opportunity to aggregate the information from all of our systems into one convenient platform. Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect."


Melanie Dolechek

Executive Director

See Hum in Action

Connect with a data expert to see how Hum can level up your growth.
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