YOUR DATA IS THE KEY TO

Bring your association's data. We'll do the rest. 

THINK YOU KNOW EVERYTHING THERE IS TO
KNOW ABOUT PERSONALIZATION IN 2022? 
 

The Leading CDP for Associations

GET A 360° VIEW OF YOUR MEMBERS

Hum's Customer Data Platform (CDP) builds a unified profile for every member, connecting first-party data from sources like your AMS, LMS, website(s) and marketing systems.

Use your unified data to build segments, launch on-site personalization, improve marketing, and more. 

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Understand member and content trends

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Build, grow and engage member segments

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Launch personalization across websites

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Power targeted marketing campaigns

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Test and pivot based on real-time insights

CDPS HELP ASSOCIATIONS USE DATA TO GROW

We Make Data Easy

Hum's CDP for associations is all-inclusive. Our solutions include our CDP technology, data-centered member growth strategy and marketing support tailored to your key growth outcomes.

Choose your outcome. We do the rest.

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Grow Membership & Audience

  • Grow association membership segments (e.g., “millennial member," “international members”)

  • Find and nurture non-member audiences

  • Deploy marketing to lookalike audiences

  • Turn website visitors or non-member subscribers into members

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Amplify Programs & Events

  • Launch personalized marketing and member experiences

  • Let data guide your strategy for developing new events, programs, webinars, articles, certifications & publications

  • Improve or add new sponsor programs

  • Engage sponsors year-round

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Boost Engagement & Retention

  • Get more attendees at your annual events

  • Decrease member churn/ increase member renewals

  • Personalize offers and communication to better serve members

  • Increase engagement with existing content and programs

TOP ASSOCIATION LEADERS TRUST HUM

Hum is behind some of the fastest growing associations & societies, including:

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“Having Hum as a partner helped us extend our reach and accelerate returns on the marketing that we were already doing.”

Bruce MacMIllan,
COO, PCMA

SUCCESS STORY

Hum connected the Professional Convention Management Association with real-time member data to improve their event marketing strategy and close the gap in registrations for their biggest hybrid event of the year.
 

+ 230% increase in digital event registrations

+ 2,500+ total registrations

+ 70% of digital registrations acquired in just 3 weeks

Built for Busy Associations

Hum makes member data insights easy to understand, and ever easier to act on. 


Why is Hum the #1 CDP choice for associations?

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✔ Simple Dashboard, Powerful Results

There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make data-driven decisions. 

✔ Pre-Built Member Segments

Hum uses your growth goals to build custom demographic and behavioral member segments - so you get a head start on understanding your most important audiences. 

✔ Marketing Support

Need a hand? We'll bring the strategy, tools & team to help your association get the most out of your data.

See Hum in Action

Connect with an association data expert to see how Hum CDP for Associations can level up your growth.
LET'S CHAT