YOUR DATA IS THE KEY TO
Bring your association's data. We'll do the rest.
The Leading CDP for Associations
GET A 360° VIEW OF YOUR MEMBERS
Hum's Customer Data Platform (CDP) builds a unified profile for every member, connecting first-party data from sources like your AMS, LMS, website(s) and marketing systems.
Use your unified data to build segments, launch on-site personalization, improve marketing, and more.
Understand member and content trends
Build, grow and engage member segments
Launch personalization across websites
Power targeted marketing campaigns
Test and pivot based on real-time insights
CDPS HELP ASSOCIATIONS USE DATA TO GROW
We Make Data Easy
Hum's CDP for associations is all-inclusive. Our solutions include our CDP technology, data-centered member growth strategy and marketing support tailored to your key growth outcomes.
Choose your outcome. We do the rest.
Grow Membership & Audience
Grow association membership segments (e.g., “millennial member," “international members”)
Find and nurture non-member audiences
Deploy marketing to lookalike audiences
Turn website visitors or non-member subscribers into members
Amplify Programs & Events
Launch personalized marketing and member experiences
Let data guide your strategy for developing new events, programs, webinars, articles, certifications & publications
Improve or add new sponsor programs
Engage sponsors year-round
Boost Engagement & Retention
Get more attendees at your annual events
Decrease member churn/ increase member renewals
Personalize offers and communication to better serve members
Increase engagement with existing content and programs
TOP ASSOCIATION LEADERS TRUST HUM
Hum is behind some of the fastest growing associations & societies, including:
“Having Hum as a partner helped us extend our reach and accelerate returns on the marketing that we were already doing.”
Hum connected the Professional Convention Management Association with real-time member data to improve their event marketing strategy and close the gap in registrations for their biggest hybrid event of the year.
+ 230% increase in digital event registrations
+ 2,500+ total registrations
+ 70% of digital registrations acquired in just 3 weeks
Built for Busy Associations
Hum makes member data insights easy to understand, and ever easier to act on.
Why is Hum the #1 CDP choice for associations?
✔ Simple Dashboard, Powerful Results
There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make data-driven decisions.
✔ Pre-Built Member Segments
Hum uses your growth goals to build custom demographic and behavioral member segments - so you get a head start on understanding your most important audiences.
✔ Marketing Support
Need a hand? We'll bring the strategy, tools & team to help your association get the most out of your data.