YOUR DATA IS THE KEY TO

Bring your association's data. We'll do the rest. 

THE ESSENTIAL DIGITAL TRANSFORMATION GUIDE FOR ASSOCIATIONS  

The Leading CDP for Associations

GET A 360° VIEW OF YOUR MEMBERS

Hum's Customer Data Platform (CDP) builds a unified profile for every member, connecting first-party data from sources like your AMS, LMS, website(s) and marketing systems.

Use your unified data to build segments, launch on-site personalization, improve marketing, and more. 

Hum-data-unification-.png
check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Hum content icon

Understand member and content trends

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-2.png

Build, grow and engage member segments

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-5.png

Launch personalization across websites

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-8.png

Power targeted marketing campaigns

check-Hum navyy.png
check-Hum navyy.png
check-Hum navyy.png
Untitled-3.png

Test and pivot based on real-time insights

CDPS HELP ASSOCIATIONS USE DATA TO GROW

We Make Data Easy

Hum's CDP for associations is all-inclusive. Our solutions include our CDP technology, data-centered member growth strategy and marketing support tailored to your key growth outcomes.

Choose your outcome. We do the rest.

Untitled-4.png

Grow Membership & Audience

  • Grow association membership segments (e.g., “millennial member," “international members”)

  • Find and nurture non-member audiences

  • Deploy marketing to lookalike audiences

  • Turn website visitors or non-member subscribers into members

personal member experience.png

Amplify Programs & Events

  • Launch personalized marketing and member experiences

  • Let data guide your strategy for developing new events, programs, webinars, articles, certifications & publications

  • Improve or add new sponsor programs

  • Engage sponsors year-round

Untitled-1.png

Boost Engagement & Retention

  • Get more attendees at your annual events

  • Decrease member churn/ increase member renewals

  • Personalize offers and communication to better serve members

  • Increase engagement with existing content and programs

Trusted by Top Association Leaders

Hum is behind some of the fastest growing associations, including:

Image by Glenn Carstens-Peters
NAVY_SSP_Primary_Logo-color_less whitespace.png
mcr_um7r_400x400.jpg

"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.” 

Melanie Dolechek, Executive Director, SSP

See how Hum CDP for Associations connects the Society of Scholarly Publishers (SSP) with real-time member & audience feedback to:

  • Evolve offerings

  • Improve digital experiences

  • Match members to experiences based on interests & behaviors

Built for Busy Associations

Hum makes member data insights easy to understand, and even easier to act on.

SIMPLE REPORTING

No data scientists required.

Hum's at-a-glance dashboard condenses your member data into the most important insights.

reporting-1.png
audience segments.png
PRE-BUILT MEMBER SEGMENTS

Hum uses your growth goals to build custom demographic and behavioral member segments - so you get a head start on understanding your most important audiences. 

MARKETING SUPPORT

Need a hand?
 

We'll bring the strategy, tools & team to help your association get the most out of your data.

marketing support.png

See Hum in Action

Connect with an association data expert to see how Hum CDP for Associations can level up your growth.