YOUR DATA IS THE KEY TO
We help scholarly and professional publishers harness the full power of data.
The Leading CDP for Scholarly & Professional Publishers
GET A 360° VIEW OF YOUR READERS
Hum's Customer Data Platform (CDP) gives research publishers the power to combine first-party data from all your platforms, building a unified profile for every member of your audience - both known and unknown.
Use your unified data to build reader segments, launch on-site personalization, improve marketing, and more.
KNOW YOUR AUDIENCE, GROW YOUR AUDIENCE
See 360° profiles of unknown & known readers
Power targeted marketing campaigns
Build, grow and engage key segments
Apply natural language processing AI
Understand subscriber and reader trends
Use widgets to recommend
Launch personalization across websites
Test and pivot based on real-time insights
Powering The Modern Publisher
All Hum solutions include our CDP technology and a suite of in-platform tools designed to help you expand the reach and impact of your journals and publications - and achieve data-driven growth.
Expand Your Readership
Find and nurture
non-member audiences that engage with your digital content
Identify, nurture and engage key subscriber segments
Target lookalike audiences to attract new readers
Launch timely messaging to convert new subscribers
Personalize For Readers & Authors
Serve readers with curated content recommendations
Identify unengaged and at-risk subscribers and deliver timely renewal messaging
Build multi-dimensional segments to attract new authors and advertisers for your audience
Activate Content Intelligence
Increase engagement with existing content and programs
Maximize first-party data about how your readers prefer to consume your content
Expand the reach of existing publications and digital content
Use data to inform your content strategy
Built for Busy Research Publishers
Reader insights and content intelligence that is easy to understand,
and even easier to act on.
Don't tread water in a data lake. Hum's at-a-glance dashboard condenses real-time data into the most important insights.
Hum segments sync directly into your email and marketing platforms, so you can deploy personalized messaging and act on insights quickly.