YOUR DATA IS THE KEY TO
Connecting scholarly & professional publishers with unified first-party data.
EXPLORE EXPERT PUBLISHING PREDICTIONS FOR 2022 ➜
The Leading CDP for Scholarly Publishers
Hum's Customer Data Platform (CDP) gives research publishers the power to combine first-party data from all your platforms, building a unified profile for every member of your audience - both known and unknown.
Use unified intelligence to expand the reach and impact of scholarly journals and publications - and achieve data-powered growth.
SCHOLARLY & PROFESSIONAL PUBLISHERS CHOOSE HUM
"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”
- MELANIE DOLECHEK, EXECUTIVE DIRECTOR, SSP
A CDP Purpose-Built for Scholarly Publishers
Hum helps forward-thinking scholarly and professional publishers build a strong first-party data strategy and navigate the Open Access landscape.
Build 360° profiles for every reader and expand your
identified audience
Identify Anonymous
Readers & Audience
Use first-party data to
drive new revenues &
defend renewals.
Increase Institutional & OA Revenues
Retain top authors and recruiters, and use data to identify & recruit new ones.
Recruit Reviewers
& Authors
Increase Commercial Ad Revenues
Personalize your ads
and increase your
ad inventory.
Create segments based on complete demographic and behavioral data.
Segment Your Audience
Serve highly-relevant content to each reader across digital properties.
Personalize Reader Experience
Understand Reader Engagement
Know what topics and content are driving reader engagement.
Improve and add
non-subscription
revenue streams.
Develop New Products
Don't Just Access Your Data -
Act on Your Data
Hum gives you one place to collect, connect, and activate your first-party publishing data across all the tools you use to power customer-first experiences.
Why is Hum the #1 CDP choice for publishers?
✔ Simple Dashboard, Powerful Results
There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make data-driven decisions.
✔ Real-time Activation
Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.
Connect First-Party Platforms
Hum's CDP for research publishers connects seamlessly with all of the tools in your existing tech stack.
We're continuously adding new integrations. Have a request? Just ask!
