YOUR DATA IS THE KEY TO
Connecting scholarly & professional publishers with unified first-party data.
HOW DOES YOUR PERSONALIZATION STRATEGY STACK UP? ➜
Understand and Engage Your Readers
Hum's Customer Data Platform (CDP) gives research publishers the power to combine first-party data from all your platforms, building a unified profile for every member of your audience - both known and unknown.
Use unified intelligence to expand the reach and impact of scholarly journals and publications - and achieve data-powered growth.
SCHOLARLY & PROFESSIONAL PUBLISHERS CHOOSE HUM
"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”
- MELANIE DOLECHEK, EXECUTIVE DIRECTOR, SSP
The Leading CDP for Scholarly Publishers
Hum helps forward-thinking scholarly and professional publishers build a strong first-party data strategy and navigate the Open Access landscape.
PUBLISHER USE CASE:
Identify Anonymous
Readers & Audience
Build direct relationships with readers, authors & customers. Hum expands your identified audience, combining identity signals to create 360° user profiles of every reader in your ecosystem.
✓ Continuously update first-party data records based on reader behavior
✓ Cross-reference IP addresses to reveal audience origins
✓ Upgrade reader profiles with“identifying events," such as form fills, event registrations, or purchases
Increase Institutional &
OA Revenues
PUBLISHER USE CASE:
Drive new revenues and defend renewals. Hum arms sales teams with first-party data on usage, engagement, and content consumption - so you can approach libraries & institutions with insights that drive sales.
✓ Match individual user behavior to institutions
✓ See reporting broken down by topic, journal, or property to help hone your sales pitch
✓ Combine author & reader insights to support read and publish deals
PUBLISHER USE CASE:
Recruit Reviewers & Authors
Retain current authors and reviewers, & find new ones. Hum helps you determine top author/reviewer candidates, target those with a high likelihood to submit/review, and deliver personalized attention to keep existing authors engaged.
✓ Identify and match the common traits & behaviors of ideal authors/reviewers
✓ Nurture individuals and segments on- and off-platform, with specific messages, offers, and content marketing
✓ Support specialist OA reporting, including personalized delivery of private article-;evel metrics
Don't Just Access Your Data -
Act on Your Data
Hum gives you one place to collect, connect, and activate your first-party publishing data across all the tools you use to power customer-first experiences.
Why is Hum the #1 CDP for scholarly publishers?
✔ Simple Dashboard, Powerful Results
There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make decisions driven by first-party data.
✔ Real-time Activation
Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.
Connect First-Party Platforms
Hum's CDP for scholarly publishers connects seamlessly with all of the tools in your existing tech stack.
We're continuously adding new integrations. Have a request? Just ask!
