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YOUR DATA IS THE KEY TO

Connecting scholarly & professional publishers with unified first-party data.

NEW: The (Nearly!) Complete Guide to Data for Scholarly Publishers  

SCHOLARLY & PROFESSIONAL PUBLISHERS CHOOSE HUM

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The Leading CDP for Scholarly Publishers

Hum helps forward-thinking scholarly and professional publishers build a strong first-party data strategy and navigate the Open Access landscape.

Recognize individual journal readers
Understand reader behavior

PUBLISHER USE CASE:

Identify Anonymous
Readers & Audience

Build direct relationships with readers, authors & customers. Hum expands your identified audience, combining identity signals to create 360° user profiles of every reader in your ecosystem.

✓ Continuously update first-party data records based on reader behavior

✓ Cross-reference IP addresses to reveal audience origins

✓ Upgrade reader profiles with“identifying events," such as form fills, event registrations, or purchases

Increase Institutional &
OA Revenues

PUBLISHER USE CASE:

Drive new revenues and defend renewals. Hum arms sales teams with first-party data on usage, engagement, and content consumption - so you can approach libraries & institutions with insights that drive sales.

✓ Match individual user behavior to institutions

✓ See reporting broken down by topic, journal, or property to help hone your sales pitch

✓ Combine author & reader insights to support read and publish deals

Drive new revenues
Build a segment
Use cases for publishers
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PUBLISHER USE CASE:

Recruit Reviewers & Authors

Retain current authors and reviewers, & find new ones. Hum helps you determine top author/reviewer candidates, target those with a high likelihood to submit/review, and deliver personalized attention to keep existing authors engaged.

✓ Identify and match the common traits & behaviors of ideal authors/reviewers 

✓ Nurture individuals and segments on- and off-platform, with specific messages, offers, and content marketing

✓ Support specialist OA reporting, including personalized delivery of private article-;evel metrics

Society for Scholarly Publishers
Melanie Dolechek, SSP

"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”

- MELANIE DOLECHEK, EXECUTIVE DIRECTOR, SSP

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✔ Simple Dashboard, Powerful Results

There's no need for a data scientist. Hum makes it easy to see the audience insights and content intelligence you need to make decisions driven by first-party data. 

✔ Real-time Activation

Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.

Ready to See Hum in Action?

Connect with a publishing data expert to see how Hum can level up your growth.

INTEGRATIONS

Connect First-Party Platforms

Hum connects seamlessly with all of the tools in your tech stack.

Mailchimp integration for publishers
Hubspot integration for publishers
Wordpress integration for scholarly publishers
Drupal integration for publishers
Salesforce integration for publishers
google ad manager integration for publishers
Marketo integration for publishers
CDP Silverchair integration
PowerBI integration for publishers
Squarespace integration for publishers
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