YOUR DATA IS THE KEY TO

We help scholarly and professional publishers harness the full power of data.

GET MORE MILEAGE FROM YOUR CONTENT  

The Leading CDP for Scholarly & Professional Publishers

GET A 360° VIEW OF YOUR READERS

Hum's Customer Data Platform (CDP) gives research publishers the power to combine first-party data from all your platforms, building a unified profile for every member of your audience - both known and unknown. 

Use your unified data to build reader segments, launch on-site personalization, improve marketing, and more. 

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KNOW YOUR AUDIENCE, GROW YOUR AUDIENCE

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See 360° profiles of unknown & known readers

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Power targeted marketing campaigns

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Build, grow and engage key segments

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Apply natural language processing AI

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Understand subscriber and reader trends

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Use widgets to recommend 

curated content 

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Launch personalization across websites

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Test and pivot based on real-time insights

Powering The Modern Publisher

All Hum solutions include our CDP technology and a suite of in-platform tools designed to help you expand the reach and impact of your journals and publications - and achieve data-driven growth.

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Expand Your Readership

  • Find and nurture
    non-member audiences that engage with your digital content

  • Identify, nurture and engage key subscriber segments

  • Target lookalike audiences to attract new readers

  • Launch timely messaging to convert new subscribers

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Personalize For Readers & Authors

  • Serve readers with curated content recommendations

  • Identify unengaged and at-risk subscribers and deliver timely renewal messaging 

  • Build multi-dimensional segments to attract new authors and advertisers for your audience

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Activate Content Intelligence

  • Increase engagement with existing content and programs

  • Maximize first-party data about how your readers prefer to consume your content

  • Expand the reach of existing publications and digital content

  • Use data to inform your content strategy

Connect First-Party Platforms

Hum for research publishers connects seamlessly with the tools in your existing tech stack.
We're continuously adding new integrations. Have a request? Just ask!

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Built for Busy Research Publishers

Reader insights and content intelligence that is easy to understand,
and even easier to act on.

REAL-TIME REPORTING

Don't tread water in a data lake. Hum's at-a-glance dashboard condenses real-time data into the most important insights.

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MOBILIZE SEGMENTS

Hum segments sync directly into your email and marketing platforms, so you can deploy personalized messaging and act on insights quickly.

See Hum in Action

Connect with a publishing data expert to see how Hum can level up your growth.