YOUR DATA IS THE KEY TO
AI & Data Intelligence for Scholarly & Professional Publishers
SCHOLARLY & PROFESSIONAL PUBLISHERS CHOOSE HUM
AI & Data Intelligence for
Hum helps forward-thinking scholarly and professional publishers build a strong first-party data strategy and deliver exceptional digital experiences.
Identify Anonymous Readers
Hum combines identity signals to create 360° user profiles of every reader, author, and librarian. Get the full picture of how every audience member is engaging with you.
Build Segments for Key Audiences
Create segments based on complete demographic and behavioral data. Spot trends in how readers are engaging, and deploy marketing campaigns that get results.
Personalize Content & Marketing
Suggest the most relevant content based on topic interest & past engagement. Hum predicts what readers want next and makes it simple to launch personalization within journals, websites, events, education & email.
Don't Just Access Your Data -
Act on Your Data
Hum gives you one place to collect, connect, and activate your first-party publishing data across all the tools you use to power audience-first experiences.
Explore how scholarly publishers are using Hum to drive results:
to your destination
INCREASE OA & INSTITUTIONAL REVENUES
Arm your sales teams with first-party data on usage, engagement, & content consumption - so you can approach libraries & institutions with insights that defend renewals and drive sales.
✓ Match individual user behavior to institutions
✓ See reporting broken down by topic, journal, or property to hone your sales pitch
✓ Combine author and reader insights to support read and publish deals
✔ Simple Dashboard, Powerful Results
There's no need for a data scientist. Hum makes it easy to see the audience insights and content intelligence you need to make decisions driven by first-party data.
✔ Content is a First-Class Artifact
Content is your bread and butter, so we've made it ours, too. Hum's content intelligence capabilities covers scholarly and grey lit content; abstracts, articles, reports, video, webinars, and everything in between.