YOUR DATA IS THE KEY TO

Connecting scholarly & professional publishers with unified first-party data.

EXPLORE EXPERT PUBLISHING PREDICTIONS FOR 2022  

The Leading CDP for Scholarly Publishers

Hum's Customer Data Platform (CDP) gives research publishers the power to combine first-party data from all your platforms, building a unified profile for every member of your audience - both known and unknown. 

Use unified intelligence to expand the reach and impact of scholarly journals and publications - and achieve data-powered growth.

SCHOLARLY & PROFESSIONAL PUBLISHERS CHOOSE HUM

NAVY_SSP_Primary_Logo-color_less whitespace.png
mcr_um7r_400x400.jpg

"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”

- MELANIE DOLECHEK, EXECUTIVE DIRECTOR, SSP

A CDP Purpose-Built for Scholarly Publishers

Hum helps forward-thinking scholarly and professional publishers build a strong first-party data strategy and navigate the Open Access landscape.

Build 360° profiles for every reader and expand your

identified audience

Identify Anonymous
Readers & Audience

Use first-party data to

drive new revenues &

defend renewals.

Increase Institutional & OA Revenues

Retain top authors and recruiters, and use data to identify & recruit new ones.

Recruit Reviewers
& Authors
Increase Commercial Ad Revenues

Personalize your ads

and increase your

ad inventory.

Create segments based on complete demographic and behavioral data.

Segment Your Audience

Serve highly-relevant content to each reader across digital properties.

Personalize Reader Experience
Understand Reader Engagement

Know what topics and content are driving reader engagement.

Improve and add

non-subscription
revenue streams.

Develop New Products
 

Don't Just Access Your Data - 
Act on Your Data

Hum gives you one place to collect, connect, and activate your first-party publishing data across all the tools you use to power customer-first experiences.


Why is Hum the #1 CDP choice for publishers?

hum screens_homepage.gif

✔ Simple Dashboard, Powerful Results

There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make data-driven decisions. 

✔ Real-time Activation

Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.

Connect First-Party Platforms

Hum's CDP for research publishers connects seamlessly with all of the tools in your existing tech stack.


We're continuously adding new integrations. Have a request? Just ask!

Auth0 logo_Humsite.png
Salesforce-logo_edited.png
Directus Logo_Humsite.png
Mailchimp logo_Humsite.png
Omeda Logo_Humsite.png
Silverchair-Logo_Humsite.png
Squarespace logo_Humsite.png
Swoogo logo_Hum Platform Page.png
Wix logo_Humsite.png
wordpress_humsite.png

Ready to See Hum in Action?

Connect with a publishing data expert to see how Hum can level up your growth.