YOUR DATA IS THE KEY TO

Connecting scholarly & professional publishers with unified first-party data.

HOW DOES YOUR PERSONALIZATION STRATEGY STACK UP?  

Understand and Engage Your Readers

Hum's Customer Data Platform (CDP) gives research publishers the power to combine first-party data from all your platforms, building a unified profile for every member of your audience - both known and unknown. 

Use unified intelligence to expand the reach and impact of scholarly journals and publications - and achieve data-powered growth.

SCHOLARLY & PROFESSIONAL PUBLISHERS CHOOSE HUM

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"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”

- MELANIE DOLECHEK, EXECUTIVE DIRECTOR, SSP

The Leading CDP for Scholarly Publishers

Hum helps forward-thinking scholarly and professional publishers build a strong first-party data strategy and navigate the Open Access landscape.

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PUBLISHER USE CASE:

Identify Anonymous
Readers & Audience

Build direct relationships with readers, authors & customers. Hum expands your identified audience, combining identity signals to create 360° user profiles of every reader in your ecosystem.

✓ Continuously update first-party data records based on reader behavior

✓ Cross-reference IP addresses to reveal audience origins

✓ Upgrade reader profiles with“identifying events," such as form fills, event registrations, or purchases

Increase Institutional &
OA Revenues

PUBLISHER USE CASE:

Drive new revenues and defend renewals. Hum arms sales teams with first-party data on usage, engagement, and content consumption - so you can approach libraries & institutions with insights that drive sales.

✓ Match individual user behavior to institutions

✓ See reporting broken down by topic, journal, or property to help hone your sales pitch

✓ Combine author & reader insights to support read and publish deals

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PUBLISHER USE CASE:

Recruit Reviewers & Authors

Retain current authors and reviewers, & find new ones. Hum helps you determine top author/reviewer candidates, target those with a high likelihood to submit/review, and deliver personalized attention to keep existing authors engaged.

✓ Identify and match the common traits & behaviors of ideal authors/reviewers 

✓ Nurture individuals and segments on- and off-platform, with specific messages, offers, and content marketing

✓ Support specialist OA reporting, including personalized delivery of private article-;evel metrics

 

Don't Just Access Your Data - 
Act on Your Data

Hum gives you one place to collect, connect, and activate your first-party publishing data across all the tools you use to power customer-first experiences.


Why is Hum the #1 CDP for scholarly publishers?

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✔ Simple Dashboard, Powerful Results

There's no need for a data scientist - Hum makes it easy to see the audience insights and content intelligence you need to make decisions driven by first-party data. 

✔ Real-time Activation

Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.

Connect First-Party Platforms

Hum's CDP for scholarly publishers connects seamlessly with all of the tools in your existing tech stack.


We're continuously adding new integrations. Have a request? Just ask!

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Ready to See Hum in Action?

Connect with a publishing data expert to see how Hum can level up your growth.