top of page
YOUR DATA IS THE KEY TO

AI & Data Intelligence for Scholarly & Professional Publishers 

NEW: The (Nearly!) Complete Guide to Data for Scholarly Publishers  

SCHOLARLY & PROFESSIONAL PUBLISHERS CHOOSE HUM

logo-Duke
logo-RUP.png
logo-ssp.png
Sage
logo-biologists.png
logo-MITpress
A360 (3).png

AI & Data Intelligence for
Scholarly Publishers

Hum helps forward-thinking scholarly and professional publishers build a strong first-party data strategy and deliver exceptional digital experiences.

Homepage gif Hum interface.gif

Identify Anonymous Readers

Hum combines identity signals to create 360° user profiles of every reader, author, and librarian. Get the full picture of how every audience member is engaging with you.

Build Segments for Key Audiences

Create segments based on complete demographic and behavioral data. Spot trends in how readers are engaging, and deploy marketing campaigns that get results.

Personalize Content & Marketing

Suggest the most relevant content based on topic interest & past engagement. Hum predicts what readers want next and makes it simple to launch personalization within journals, websites, events, education & email.

Don't Just Access Your Data - 
Act on Your Data

Hum gives you one place to collect, connect, and activate your first-party publishing data across all the tools you use to power audience-first experiences.


Explore how scholarly publishers are using Hum to drive results:

23

Min

Drive new revenues
Build a segment

to your destination

Use cases for publishers

INCREASE OA & INSTITUTIONAL REVENUES

Arm your sales teams with first-party data on usage, engagement, & content consumption - so you can approach libraries & institutions with insights that defend renewals and drive sales.

✓ Match individual user behavior to institutions

✓ See reporting broken down by topic, journal, or property to hone your sales pitch

✓ Combine author and reader insights to support read and publish deals

✔ Simple Dashboard, Powerful Results

There's no need for a data scientist. Hum makes it easy to see the audience insights and content intelligence you need to make decisions driven by first-party data. 

✔ Content is a First-Class Artifact

Content is your bread and butter, so we've made it ours, too. Hum's content intelligence capabilities covers scholarly and grey lit content; abstracts, articles, reports, video, webinars, and everything in between.

SSP used data to engage 1,700+ Scholarly Kitchen readers

CASE STUDY

1700

newly identified prospects

2X

clicks on targeted Twitter ads

3X

email click

rate

SSP case study block
ssp-logo-transparent.png

INTEGRATIONS

Connect First-Party Platforms

Hum connects seamlessly with all of the tools in your tech stack.

Mailchimp integration for publishers
Hubspot integration for publishers
Wordpress integration for scholarly publishers
Drupal integration for publishers
Salesforce integration for publishers
google ad manager integration for publishers
snowflake.png
Marketo integration for publishers
PowerBI integration for publishers
Squarespace integration for publishers
CDP Silverchair integration
atypon-integration

Ready to See Hum in Action?

Connect with a publishing data expert to see how Hum can level up your growth.
bottom of page