B2B & B2C MEDIA ORGANIZATIONS CHOOSE HUM

The Leading CDP for Media Companies

Hum's Customer Data Platform (CDP) combines first-party data from every platform in your technology stack, assembling a unified profile for each
reader in your audience.

With a single member view, you can turn unknown readers into subscribers, build key audience segments, launch on-site personalization, & improve your marketing.

The Leading AI & Data Solution
for Media Companies

Hum helps forward-thinking B2B and B2C media organizations build a strong first-party data strategy and deliver exceptional digital experiences.

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Turn Unknown Readers into Subscribers

Hum combines identity signals to create 360° user profiles of every reader and subscriber. Transform unknown audience members into identified subscribers with advanced segmentation & marketing activation.

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Build Segments for Key Audiences

Create segments based on complete demographic and behavioral data. Spot trends in how readers are engaging, and deploy marketing campaigns that get results.

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Personalize Content & Marketing

Suggest the most relevant content based on topic interest & past engagement. Hum predicts what readers want next, making it easy to launch personalization within your website, events, email, and more.

EXPLORE THE PLATORM ➜

Let Data Drive Big Results

Hum gives you one place to collect, connect, and activate your first-party data across all the tools you use to power audience-first experiences.

Explore how B2B and B2C media organizations are using Hum to drive results:

Min

to your destination

DRIVE ADVERTISING & SPONSOR REVENUE

Arm your sales team with the data they need to close sponsor deals. Hum helps you target critical segments, deliver more effective ad messaging, increase the visibility of sponsored content, & report the data that advertisers and sponsors want to see.

✓ Build hyper-targeted segments for the high-value audiences your advertisers want to reach, & sync them in real-time with your marketing platforms
✓ Alchemist tags content using natural language processing, creating new ad inventory across all of your digital properties
✓ Build rich engagement reports for advertisers

DISCOVER MORE MEDIA USE CASES ➜

✔ Simple Dashboard, Powerful Results

There's no need for a data scientist. Hum makes it easy to see the audience insights and content intelligence you need to make decisions driven by first-party data.

✔ Real-Time Activation

Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.