YOUR DATA IS THE KEY TO
Deliver better audience experiences using first-party data.
B2B & B2C MEDIA ORGANIZATIONS CHOOSE HUM
The Leading CDP for Media Companies
Hum's Customer Data Platform (CDP) combines first-party data from every platform in your technology stack, assembling a unified profile for each
reader in your audience.
With a single member view, you can turn unknown readers into subscribers, build key audience segments, launch on-site personalization, & improve your marketing.
The Leading CDP for Media Companies
Hum helps forward-thinking B2B and B2C media organizations build a strong first-party data strategy and deliver exceptional digital experiences.
✔
Turn Unknown Readers into Subscribers
Hum combines identity signals to create 360° user profiles of every reader and subscriber. Transform unknown audience members into identified subscribers with advanced segmentation & marketing activation.
✔
Build Segments for Key Audiences
Create segments based on complete demographic and behavioral data. Spot trends in how readers are engaging, and deploy marketing campaigns that get results.
✔
Personalize Content & Marketing
Suggest the most relevant content based on topic interest & past engagement. Hum predicts what readers want next, making it easy to launch personalization within your website, events, email, and more.
Let Data Drive Big Results
Hum gives you one place to collect, connect, and activate your first-party data across all the tools you use to power audience-first experiences.
Explore how B2B and B2C media organizations are using Hum to drive results:
23
Min
to your destination
DRIVE ADVERTISING & SPONSOR REVENUE
Arm your sales team with the data they need to close sponsor deals. Hum helps you target critical segments, deliver more effective ad messaging, increase the visibility of sponsored content, & report the data that advertisers and sponsors want to see.
✓ Build hyper-targeted segments for the high-value audiences your advertisers want to reach, & sync them in real-time with your marketing platforms
✓ Tag content using natural language processing, creating new ad inventory across all of your digital properties
✓ Build rich engagement reports for advertisers
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✔ Simple Dashboard, Powerful Results
There's no need for a data scientist. Hum makes it easy to see the audience insights and content intelligence you need to make decisions driven by first-party data.
✔ Real-Time Activation
Hum syncs in real-time with your digital channels. Access and activate the most up-to-date information about readers and subscribers, directly within your marketing platforms.
CASE STUDY
CRA used Hum to drive 1,000 + new newsletter sign-ups
3
months
1,049
new subscribers
CueBERT
AI-Driven Taxonomy
Better keyword tagging means better contextual advertising segments and better content intelligence.
CueBERT, Hum's AI content tagging tool, uses natural language processing to understand your full content library and apply tags more consistently, efficiently, and effectively.
INTEGRATIONS
Connect First-Party Platforms
Hum connects seamlessly with all of the tools media orgs already trust.
