Know what to publish next
See what your audience cares about, where your catalog has gaps, and how to package content that lands.
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Publishers sit on mountains of behavioral data that never makes it into strategic decisions.
Alchemist Insight combines Hum’s best-in-class content tagging capabilities with rich first-party behavioral data to illuminate who is engaging with your content and why – empowering you to make smarter, data-driven decisions.
When you know exactly who’s engaging and what content they’re consuming, you know where to act next.
Alchemist Insight is helping leading publishers:
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Turn behavior into editorial signals
Understand how topics, formats, & journals are resonating with your audiences.
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Spot gaps and opportunities
Explore emerging topics for calls for papers, special issues, or new titles.
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Package with confidence
Build collections and bundles that align to real reader intent – then track lift over time.
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Make portfolio decisions faster
Identify what to expand, sunset, or reposition using real data – not hunches.
How does it work?
Alchemist Insight layers first-party behavioral signals onto content intelligence
to unlock deep audience insights.
Shared language for your content
High-fidelity tagging turns your catalog into an AI-ready knowledge graph (powered by Alchemist Taxonomy).
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Behavioral signals, connected
First-party engagement data is layered on top to reveal who’s reading what—and why.
Insights you can
act on
Move from dashboards to decisions: export to BI tools or send priority segments directly to Alchemist Engage to activate key audiences. ​
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You're in Good Company
See how other leading publishers have transformed their audience data into actionable - and profitable! - results with Hum.
Since our programs are powered by data, we are able to report back on metrics like read rate, total engagement, and click throughs to sponsor sites. [This] has driven immense value, both for the sponsors, and for our reader and subscriber communities."
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Joe Haddock
Chief Digital Officer