Hum is the Only CDP Built for Content-Rich Organizations

Gain the deepest understanding of every reader in your audience, every piece of content, and every organization you interact with.

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The best experiences depend on complete, unified data.

Hum is a next-generation CDP with frontier AI capabilities to align deep customer insights with topical and contextual content knowledge. Maximize the data and intelligence gathered as each individual interacts with your content, and deliver personalized experiences and content strategies that drive sustainable growth.

Transform Your Data

Find hidden audience connections and unlock intelligent predictions.
Alchemist, Hum’s AI engine, powers unique CDP functionality:

Predictive interests

Score reader interests based
on historic and real-time
behavior.

Profile search

Describe a piece of content and generate a segment of readers likely to be interested.

Content recommendations

Shape user journeys with
1:1recommendations for
what to read next.

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Connect Your Data

How does it work?
1. Hum ingests and understands your content
2. Hum collects new audience behavioral data
3. Hum connects existing data

Bring first-party data together from across your digital systems to create a "golden record" – a current, complete, 360-degree view of every single member in your audience.

Get Value from Your Data

Audience Intelligence

Unlock the tools to understand and engage your readers, and attract new ones. Reimagine how you segment audiences, analyze insights, and craft personalized customer journeys.

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Content Intelligence

Maximize content strategy with intelligence that shows how content is performing with key audiences in real-time. Illuminate top articles, over-saturated topics, & under-marketed content.

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Organizational
Insights

Leverage intelligence to better serve your audience's evolving needs & provide sales with critical insights to pursue high-value accounts.

Optimal Campaigns

Turn insights into action. Precisely target and activate the right audiences, deploy omnichannel engagement campaigns that resonate, and deliver personalized content recommendations.

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