Lessons and Strategies from PCMA’s Digital Transformation Journey (TEC21)


12/14/21, 3:00 PM


Over 75% of associations worldwide will undergo digital transformation by 2023, and the Professional Convention Management Association (PCMA) is ahead of the curve. Listen as Rob Haas, Chief Technology Officer (CTO) at PCMA, shares insights from PCMA’s 2021 shift to digital events, offers, operations, and growth. Haas is joined by Niall Little, Chief Technology Officer at Hum, as they discuss the strategy, teams, and technology stack required to get started with digital transformation.

If you register for the in-person event, join us also at a networking lunch on December 15 at 12:30 PM ET for a conversation to get answers to questions like:

- What does a CDP do?
- How does a CDP differ from an AMS or data lakes/other analytics tools?
- What are common association use cases for a CDP?
- How will my org get the most out of a CDP implementation?
- Can a CDP eliminate the need for (yet another) AMS migration?


John Challice

John Challice

John Challice is the SVP of Business Development for Hum. John’s entire career has been spent serving the not-for-profit sector. He’s passionate about how data can improve your life, and he’s beyond excited to be helping associations move easily and quickly into leading-edge, next-gen CDP technology as part of their digital transformations. John grew up in western Canada and now lives with his two big dogs in the heart of New York City (where he and they get plenty of exercise).

Niall Little

John Challice

Niall is Hum's Chief Technology Officer. His experience helping associations and societies solve technology problems with an eye for real human behavior has been invaluable to building the Hum platform. Niall is committed to making Hum simple and easy for users of all levels to use.