Deliver Personalized Experiences
Treat every reader, member, author, advertiser
and sponsor like a VIP
Hum was built to help content-driven organizations power exceptional, personalized digital experiences. Harness first-party data intelligence to predict and deliver what your audience wants to see next.
PCMA used personalization to increase digital event registrations by 230%
Deploy tailored messaging to audiences directly within journals, websites, events, education, ad servers, and other marketing platforms.
Serve relevant content to individual readers and members based on their content engagement history. Show both anonymous & identified users curated picks matching topics they care about most.
Deliver real-time on-site messaging based on user behavior. Reach your audience in critical moments, like after they’ve shown interest in a new program or abandoned an event registration.
Personalize Ads &
Increase Ad Yield
Deliver hyper-targeted ads to the audiences your advertisers and sponsors want to reach. Use Hum’s content intelligence tools to uncover new ad inventory, and show advertisers & sponsors exactly how audiences engaged with their ad content.
HOW DOES IT WORK?
CueBERT - Hum’s Content Tagging Engine
Hum uses artificial intelligence (AI) and natural language processing to automatically apply topic tags to content.
CueBERT, Hum’s content tagging engine, “reads” a piece of content: Journal articles, books, webpages, videos, blogs, and more.
Anything connected to Hum.
CueBERT applies 5-7 keywords per content item. CueBERT can be trained on existing taxonomies as well, applying those terms in addition.
CueBERT listens for new content to be published and automatically applies keywords to that new content.
The State of Personalization Report
Do you know how expectations for digital experiences affect your target audiences?
Download a free copy of the State of Personalization Report to learn actionable ways that your organization can introduce personalization.