Wix Hero Background.png

Data-Driven

Use data to understand your audience, drive content performance, prove content value, and deliver better experiences.

Powering Industry-Leaders

To play, press and hold the enter key. To stop, release the enter key.

MEET HUM

The Customer Data Platform for
Content-Driven Organizations

Hum CDP helps scholarly and professional publishers and associations collect, connect, and act on their first-party data.

Website - Platform Graphics (15).png
Website - Platform Graphics (16).png

For Research Publishers

 Build 360° reader profiles & expand your
    identified audience

 Drive OA revenues & defend institutional
    renewals

Recruit reviewers & authors

Segment & personalize for your top audiences

For Associations

 Identify revenue opportunities based on top
    performing content

 Grow association membership & drive
    member engagement

Optimize event programming

Segment & personalize for your top
    audiences

 
hum screens_homepage.gif

SIMPLE INTERFACE,
POWERFUL INSIGHTS

Hum's CDP was built with ease of use in mind. No data scientists required. 

At-a-glance dashboards condense real-time data into your most critical insights, so you can focus on what matters most.

NAVY_SSP_Primary_Logo-color_less whitesp

"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.” 

mcr_um7r_400x400.jpg

Melanie Dolechek,

Executive Director, SSP

Alternate logo - CRA_Stacked_NAVY_edited

"Hum really impressed us with the range and quality of tools that come as standard features of the platform."

John-Whelan-portrait-225x300.jpg

John Whelan,

President, CRA

IASA_pink_edited_edited.png

"By better understanding our member needs, behaviors, and interests, IASA will be able to dramatically improve the member experience and member benefits we provide."

Kerry-Crockett.png

Kerry Crockett,
CEO, IASA

SUCCESS STORY

RESOURCES

You've Got Data -
But Do You Get Your Data?

Check out our free resources for scholarly publishers and associations to learn how your organization can become data-driven. 

ssp-case-study-hum.jpeg

CASE STUDY

See how SSP uses data to engage Scholarly Kitchen readers and connect them with the right resources.

white-disparate-data.png

WHITEPAPER

The (nearly) complete guide to
data & customer data platforms for scholarly publishers.

ai-for-publishers-blog.jpeg

BLOG

Learn how AI is influencing automation, peer review processes, and personalization for readers.

See What Hum Can Do For You

Talk to an expert and see if Hum CDP is the
right fit for your business.