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YOUR DATA IS THE KEY TO

Get a 360° View of  

Hum's Customer Data Platform makes sense of your data - bridging the gap between insight & action.

Know & Grow

When you're powered by unified, actionable data, you enjoy limitless growth.

 

LEARN ABOUT CDPS ➜ 

 

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Understand content and audience trends

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Build, grow and engage key segments

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Launch personalization across websites

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Power targeted marketing campaigns

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Test and pivot based on real-time insights

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SIMPLE INTERFACE,
POWERFUL INSIGHTS

Hum's CDP was built with ease of use in mind. No data scientists required. 

At-a-glance dashboards condense real-time data into your most critical insights, so you can focus on what matters most.

 

A CDP for Content-Driven Organizations

Hum's CDP helps you connect, track and unify first-party data from all your online sources to create one, unified profile of interactions for known and unknown audience members.

YOU'RE IN GOOD COMPANY

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Research Publishers

 Identify and extend your audience

 Improve reader engagement

Attract top authors

Drive media sales & advertising

B2B Media

 Identify and extend your audience

 Eliminate database exhaustion

✓ Identify segments for ABM 

✓ Drive revenue

Associations

Grow your membership

✓ Amplify programs & events

Increase non-dues revenue

Decrease member churn

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"As a small organization with limited bandwidth, we are really excited about the opportunity to aggregate the information from all of our systems into one convenient platform. Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.” 

MELANIE DOLECHEK, EXECUTIVE DIRECTOR, SSP

You've Got Data.
But Do You Get Your Data?

Hum works to make your organization run smarter. Check out our free resources to learn how you can become data-driven. 

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BLOG

2 Data-Driven Ways to
Grow Your Membership

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EBOOK

Get More Mileage From
Your Content

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WEBINAR

Your Reach is 10X Bigger
Than You Think

Let's Get Started...

Connect Your Data with Hum CDP