YOUR DATA IS THE KEY TO
Get a 360° View of
Use data to understand your audience, drive content performance, prove content value, and deliver better experiences.
SIMPLE INTERFACE,
POWERFUL INSIGHTS
Hum's CDP was built with ease of use in mind. No data scientists required.
At-a-glance dashboards condense real-time data into your most critical insights, so you can focus on what matters most.
Hum is the CDP for
Content-Driven Organizations
Hum's CDP helps you connect, track and unify first-party data from all your online sources to create one, unified profile of interactions for known and unknown audience members.
Scholarly Publishers
✓ Identify and extend your audience
✓ Improve reader engagement
✓ Attract top authors
✓ Drive media sales & advertising
B2B Media
✓ Identify and extend your audience
✓ Eliminate database exhaustion
✓ Identify segments for ABM
✓ Drive revenue
Associations
✓ Grow your membership
✓ Amplify programs & events
✓ Increase non-dues revenue
✓ Decrease member churn
"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”
Melanie Dolechek,
Executive Director, SSP
"Hum really impressed us with the range and quality of tools that come as standard features of the platform."
John Whelan,
President, CRA
"By better understanding our member needs, behaviors, and interests, IASA will be able to dramatically improve the member experience and member benefits we provide."
Kerry Crockett,
CEO, IASA
Resources to Get You Started
You've got data. But do you get your data?
Check out our free resources to learn how you can become data-driven.
