top of page
Untitled design (15).png

The Future

is AI-Driven.

Deliver experiences you know your readers will love.

gifmaker_me.gif

POWERING INTELLIGENCE FOR INDUSTRY LEADERS

Understand
Your Readers and Your Content

Hum's AI + data intelligence platform delivers unrivaled insights at the cross-section of identity and behavior.

Harness the power of AI to transform content and audience data into actionable insights and personalized experiences.

 

6.png

All Your Data
in One Place

Hum collects & connects first-party data from all the platforms in your tech stack into a single source of truth. Optimize every experience with clear context on every audience member and every piece of content.

Untitled design (10).png

Show Your Readers That You Know Your Readers

Power hyper-personalized ads, content recommendations, and exceptional audience-first experiences. Hum helps you tap into the right audiences and deliver personalization at scale.

Untitled design (4).png

Unlock Deep Content Intelligence

Understand how individual topics and pieces of content resonate with your audience. Measure and optimize the impact of your content in real-time and lead with a data-driven content strategy.

Untitled design (5).png

Predict Future
Audience Behavior

Hum's AI engine learns from group behaviors to anticipate how your audience may behave, what content they want next, and where to focus resources to drive impact.

Homepage-banner (21).png

AI ENGINE

Meet Alchemist - the AI Engine at the center of Hum, making it even simpler to extract meaning from your data.

Explore how Alchemist transforms content, people, & behaviors into valuable insights, recommendations, and predictions. 

OUR CUSTOMERS

Data + AI Solutions for
Content-driven Organizations

Hum treats content like a first class artifact – which means it doesn't just understand your full corpus of content; it understands exactly how your content intersects with audience behavior, topics, and context. 

 

Choose your industry below to learn how data and AI can serve you better:

A360 (6).png
A360 (8).png
A360 (7).png
Home: Our Technology

USE CASES

Discover Top Use Cases

Hum provides deep audience and content insights that solve marketing, sales, and editorial use cases. 

Engage and retain
readers & members

Increase institutional
& OA revenues

Recruit reviewers
& authors

Develop new
products

Drive sponsor &
ad revenue

Optimize event
programming

Deliver hyper-personalized
ads & content

Market to hyper-targeted audience segments

Uncover special issue
topics

Having Hum as a partner helped us extend our qualified reach and accelerate returns on the marketing we were already doing. The data insights we're getting are invaluable."

logo-PCMA.png

Bruce Macmillan

COO

INTEGRATIONS

All your Data in One Place

No more data silos.
Hum connects to the tools you already rely on in your tech stack -
so you can act on intelligence.

CDP Silverchair integration
Hubspot integration for publishers
atypon-integration
Drupal integration for publishers
google ad manager integration for publishers
Salesforce integration for publishers
snowflake.png
Marketo integration for publishers
PowerBI integration for publishers
Mailchimp integration for publishers
fonteva.png
Wordpress integration for scholarly publishers
Anchor 3

CASE STUDIES

What has Data Done for you Lately?

Check out how these Hum clients are putting their data to work
and getting real ROI.

Anchor 2
CRA-case-study-newsletter

CyberRisk Alliance drove 1,000+ new newsletter
sign-ups

SSP-case-study-SK

SSP connected 1,700
Scholarly Kitchen readers
with related programs

Case Study Page.png

IASA generated $40K
in essential annual
event revenue

Hum informs SSP's strategy and focus so that we can develop the experiences that our members need and expect."

logo-ssp.png

Melanie Dolechek

Executive Director

RESOURCES

Hot Off The Press

Free resources and insights for publishers, media organizations & association leaders who want to become more data-driven. Catch the latest from Hum!

GSWH Retargeting - LinkedIn Format (6).jpg

NEWS

Hum's new LLM allows publishers to analyze full research papers & derive deeper content insights.

Website - Platform Graphics (53).png

WHITEPAPER

The (nearly) complete guide to
data & customer data platforms for scholarly publishers.

Directus Blog header template (1400 × 1000 px) (17).jpg

BLOG

How publishers & media companies can build targeted segments for smarter content marketing.