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Data-Driven

Use data to understand your audience, drive content performance, prove content value, and deliver better experiences.

POWERING INDUSTRY LEADERS

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The Customer Data Platform for
Content-Driven Organizations

Hum CDP helps scholarly and professional publishers and associations collect, connect, and act on their first-party data.

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Get a 360° view of every reader, author, or member of  your audience.

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AI Content Tagging

CueBERT

CueBERT uses AI & natural language processing (NLP) to automatically, consistently apply topic tags to content in real-time, so you can get more value from your content library.

Home: Our Technology

Who We Serve

Hum makes first-party data accessible and actionable for content-driven organizations. 

Scholarly
Publishers

 Identify anonymous readers 

✓ Increase institutional & OA revenues

Recruit reviewers & authors

 

B2B Media Organizations

 Develop ABM programs

✓ Drive advertising revenue

Recommend personalized content 

 

Associations
& Societies

 Recruit, engage, & retain members

✓ Find new revenue lines

Optimize event programming

 

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SIMPLE INTERFACE,
POWERFUL INSIGHTS

Hum's CDP was built with ease of use in mind. No data scientists required. 

At-a-glance dashboards condense real-time data into your most critical insights, so you can focus on what matters most.

INTEGRATIONS

Get More Value Out of Your Tech Stack

Mailchimp integration for publishers
Hubspot integration for publishers
Wordpress integration for scholarly publishers
Drupal integration for publishers
Salesforce integration for publishers
google ad manager integration for publishers
Marketo integration for publishers
CDP Silverchair integration
PowerBI integration for publishers
Squarespace integration for publishers
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"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.” 

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Melanie Dolechek,

Executive Director, SSP

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"Hum really impressed us with the range and quality of tools that come as standard features of the platform."

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John Whelan,

President, CRA

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"By better understanding our member needs, behaviors, and interests, IASA will be able to dramatically improve the member experience and member benefits we provide."

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Kerry Crockett,
CEO, IASA

SUCCESS STORY

RESOURCES

You've Got Data -
But Do You Get Your Data?

Check out our free resources for scholarly publishers and associations to learn how your organization can become data-driven. 

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CASE STUDY

See how SSP uses data to engage Scholarly Kitchen readers and connect them with the right resources.

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WHITEPAPER

The (nearly) complete guide to
data & customer data platforms for scholarly publishers.

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BLOG

Learn how AI is influencing automation, peer review processes, and personalization for readers.

Get a Personalized Tour of Hum

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Let us show you what your data can do! 
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