Data-Driven
Use data to understand your audience, drive content performance, prove content value, and deliver better experiences.
POWERING INDUSTRY LEADERS
MEET HUM CDP
All Your Data In One Place
Hum is the customer data platform for content-driven organizations.
Scholarly and professional publishers, media organizations, and associations use Hum to collect, connect, and act on their first-party data.
.png)
Tag Your Content with AI
CueBERT
CueBERT uses AI & natural language processing (NLP) to automatically, consistently apply topic tags to content in real-time, so you can get more value from your content library.
Who We Serve
Hum makes first-party data accessible and actionable for content-driven organizations.
Scholarly
Publishers
✓ Identify anonymous readers
✓ Increase institutional & OA revenues
✓ Recruit reviewers & authors
Media Organizations
✓ Develop ABM programs
✓ Drive advertising revenue
✓ Recommend personalized content
Associations
& Societies
✓ Recruit, engage, & retain members
✓ Find new revenue lines
✓ Optimize event programming
SUCCESS STORIES
What Has Data Done for You Lately?
Check out how these Hum clients are putting their data to work
and getting results.
RESOURCES
You've Got Data -
But Do You Get Your Data?
Free resources and insights for publishers, media organizations, and association leaders who want to become more data-driven.
%20(8).jpg)
WHITEPAPER
The (nearly) complete guide to
data & customer data platforms for scholarly publishers.
.jpg)
BLOG