Data-Driven
Use data to understand your audience, drive content performance, prove content value, and deliver better experiences.
MEET HUM
The Customer Data Platform for
Content-Driven Organizations
Hum CDP helps scholarly and professional publishers and associations collect, connect, and act on their first-party data.
.png)
.png)
For Research Publishers
✓ Build 360° reader profiles & expand your
identified audience
✓ Drive OA revenues & defend institutional
renewals
✓ Recruit reviewers & authors
✓ Segment & personalize for your top audiences
For Associations
✓ Identify revenue opportunities based on top
performing content
✓ Grow association membership & drive
member engagement
✓ Optimize event programming
✓ Segment & personalize for your top
audiences
SIMPLE INTERFACE,
POWERFUL INSIGHTS
Hum's CDP was built with ease of use in mind. No data scientists required.
At-a-glance dashboards condense real-time data into your most critical insights, so you can focus on what matters most.
"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”
Melanie Dolechek,
Executive Director, SSP
"Hum really impressed us with the range and quality of tools that come as standard features of the platform."
John Whelan,
President, CRA
"By better understanding our member needs, behaviors, and interests, IASA will be able to dramatically improve the member experience and member benefits we provide."
Kerry Crockett,
CEO, IASA
SUCCESS STORY
RESOURCES
You've Got Data -
But Do You Get Your Data?
Check out our free resources for scholarly publishers and associations to learn how your organization can become data-driven.
CASE STUDY
See how SSP uses data to engage Scholarly Kitchen readers and connect them with the right resources.
WHITEPAPER
The (nearly) complete guide to
data & customer data platforms for scholarly publishers.
BLOG