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YOUR DATA IS THE KEY TO

Get a 360° View of  

Use data to understand your audience, drive content performance, prove content value, and deliver better experiences.

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SIMPLE INTERFACE,
POWERFUL INSIGHTS

Hum's CDP was built with ease of use in mind. No data scientists required. 

At-a-glance dashboards condense real-time data into your most critical insights, so you can focus on what matters most.

 

Hum is the CDP for
Content-Driven Organizations

Hum's CDP helps you connect, track and unify first-party data from all your online sources to create one unified profile of interactions for known and unknown audience members.

YOU'RE IN GOOD COMPANY

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Scholarly Publishers

 Identify and extend your audience

 Improve reader engagement

Attract top authors

Drive media sales & advertising

B2B Media

 Identify and extend your audience

 Eliminate database exhaustion

✓ Identify segments for ABM 

✓ Drive revenue

Associations

Grow your membership

✓ Amplify programs & events

Increase non-dues revenue

Decrease member churn

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"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.” 

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Melanie Dolechek,

Executive Director, SSP

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"Hum really impressed us with the range and quality of tools that come as standard features of the platform."

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John Whelan,

President, CRA

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"By better understanding our member needs, behaviors, and interests, IASA will be able to dramatically improve the member experience and member benefits we provide."

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Kerry Crockett,
CEO, IASA

Resources to Get You Started

You've got data. But do you get your data?

Check out our free resources to learn how you can become data-driven. 

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CASE STUDY

How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

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EBOOK

Members crave personalized digital experiences. Here's how associations can deliver.

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EBOOK

Today's readers expect personalization. Here's how expectations for publishers are shifting.

See What Hum Can Do For You

Talk to an expert and see if Hum CDP is the
right fit for your business.