The Customer Data Platform for
Hum CDP helps scholarly and professional publishers and associations collect, connect, and act on their first-party data.
For Research Publishers
✓ Build 360° reader profiles & expand your
✓ Drive OA revenues & defend institutional
✓ Recruit reviewers & authors
✓ Segment & personalize for your top audiences
✓ Identify revenue opportunities based on top
✓ Grow association membership & drive
✓ Optimize event programming
✓ Segment & personalize for your top
Hum's CDP was built with ease of use in mind. No data scientists required.
At-a-glance dashboards condense real-time data into your most critical insights, so you can focus on what matters most.
"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”
Executive Director, SSP
"Hum really impressed us with the range and quality of tools that come as standard features of the platform."
"By better understanding our member needs, behaviors, and interests, IASA will be able to dramatically improve the member experience and member benefits we provide."
You've Got Data -
But Do You Get Your Data?
Check out our free resources for scholarly publishers and associations to learn how your organization can become data-driven.
See how SSP uses data to engage Scholarly Kitchen readers and connect them with the right resources.