YOUR DATA IS THE KEY TO

Get a 360° View of

Use data to understand your audience, drive content performance, prove content value, and deliver better experiences.

SIMPLE INTERFACE,
POWERFUL INSIGHTS

Hum's CDP was built with ease of use in mind. No data scientists required.

At-a-glance dashboards condense real-time data into your most critical insights, so you can focus on what matters most.

EXPLORE THE PLATFORM

Hum is the CDP for
Content-Driven Organizations

Hum's CDP helps you connect, track and unify first-party data from all your online sources to create one unified profile of interactions for known and unknown audience members.

YOU'RE IN GOOD COMPANY

To play, press and hold the enter key. To stop, release the enter key.

VIEW CASE STUDIES

Scholarly Publishers

✓ Identify anonymous readers

✓ Increase commercial ad revenues

✓ Recruit reviewers & authors

✓ Segment & personalize for your
top audiences

HUM FOR PUBLISHERS ➜

B2B Media

✓ Identify and extend your audience

✓ Eliminate database exhaustion

✓ Develop ABM programs

✓ Drive advertising and sponsor
revenues

HUM FOR B2B MEDIA ➜

Associations

✓ Grow your membership

✓ Decrease member churn

✓ Increase non-dues revenue

✓ Optimize and amplify programs and events

HUM FOR ASSOCIATIONS ➜

"Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”

Melanie Dolechek,

Executive Director, SSP

"Hum really impressed us with the range and quality of tools that come as standard features of the platform."

John Whelan,

President, CRA

"By better understanding our member needs, behaviors, and interests, IASA will be able to dramatically improve the member experience and member benefits we provide."