YOUR DATA IS THE KEY TO
Get a 360° View of
Hum's Customer Data Platform makes sense of your data - bridging the gap between insight & action.
Know & Grow
Understand content and audience trends
Build, grow and engage key segments
Launch personalization across websites
Power targeted marketing campaigns
Test and pivot based on real-time insights
SIMPLE INTERFACE,
POWERFUL INSIGHTS
Hum's CDP was built with ease of use in mind. No data scientists required.
At-a-glance dashboards condense real-time data into your most critical insights, so you can focus on what matters most.
A CDP for Content-Driven Organizations
Hum's CDP helps you connect, track and unify first-party data from all your online sources to create one, unified profile of interactions for known and unknown audience members.
Research Publishers
✓ Identify and extend your audience
✓ Improve reader engagement
✓ Attract top authors
✓ Drive media sales & advertising
B2B Media
✓ Identify and extend your audience
✓ Eliminate database exhaustion
✓ Identify segments for ABM
✓ Drive revenue
Associations
✓ Grow your membership
✓ Amplify programs & events
✓ Increase non-dues revenue
✓ Decrease member churn
"As a small organization with limited bandwidth, we are really excited about the opportunity to aggregate the information from all of our systems into one convenient platform. Hum informs SSP’s strategy and focus so that we can develop the experiences that our members need and expect.”
MELANIE DOLECHEK, EXECUTIVE DIRECTOR, SSP
You've Got Data.
But Do You Get Your Data?
Hum works to make your organization run smarter. Check out our free resources to learn how you can become data-driven.
