The Future

is AI-Driven.

Deliver experiences you know your readers will love.

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POWERING INTELLIGENCE FOR INDUSTRY LEADERS

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Understand
Your Readers and Your Content

Hum's AI + data intelligence platform delivers unrivaled insights at the cross-section of identity and behavior.

Harness the power of AI to transform content and audience data into actionable insights and personalized experiences.

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All Your Data
in One Place

Hum collects & connects first-party data from all the platforms in your tech stack into a single source of truth. Optimize every experience with clear context on every audience member and every piece of content.

Show Your Readers That You Know Your Readers

Power hyper-personalized ads, content recommendations, and exceptional audience-first experiences. Hum helps you tap into the right audiences and deliver personalization at scale.

Unlock Deep Content Intelligence

Understand how individual topics and pieces of content resonate with your audience. Measure and optimize the impact of your content in real-time and lead with a data-driven content strategy.

Predict Future
Audience Behavior

Hum's AI engine learns from group behaviors to anticipate how your audience may behave, what content they want next, and where to focus resources to drive impact.

AI ENGINE

Meet Alchemist - the AI Engine at the center of Hum, making it even simpler to extract meaning from your data.

Explore how Alchemist transforms content, people, & behaviors into valuable insights, recommendations, and predictions.

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OUR CUSTOMERS

Data + AI Solutions for
Content-driven Organizations

Hum treats content like a first class artifact – which means it doesn't just understand your full corpus of content; it understands exactly how your content intersects with audience behavior, topics, and context.

Choose your industry below to learn how data and AI can serve you better:

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Home: Our Technology

USE CASES

Discover Top Use Cases

Hum provides deep audience and content insights that solve marketing, sales, and editorial use cases.

Engage and retain
readers & members

Increase institutional
& OA revenues

Recruit reviewers
& authors

Develop new
products

Drive sponsor &
ad revenue

Optimize event
programming

Deliver hyper-personalized
ads & content

Market to hyper-targeted audience segments

Uncover special issue
topics

➜ EXPLORE TOP USE CASES

Having Hum as a partner helped us extend our qualified reach and accelerate returns on the marketing we were already doing. The data insights we're getting are invaluable."